Generate digital content for a niche market at Sports Events.
Developed, produced and covered the London Olympics 2012 for Terra.com (Spanish site)
I developed the content strategy and production around the London Olympics 2012 for its sports entertainment sections adding value to its general editorial outreach.
Content Marketing,Other
Art & Entertainment
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
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