
The brand found ongoing sales with the primary target market becoming the US. It continuously launched new collections and styles to keep customers coming back for more. Through our ads, they learnt how to refine the line and identified best sellers.
Unfortunately when the pandemic hit, the company's supply chain was significantly impacted and it had to completely change its concept since the line was no longer relevant to people's needs. The founders decided to close the business and launch something new when time is right.
Terra Ombré was a fashion destination for trendy fashion choices, including clothing and accessories, that could easily take you from day to night and through all of life's adventures. It also had a sustainability angle with a recycling program. This was a completely new platform that wanted to launch in multiple markets at the same time to find the best product market fit and scale.
To help Terra Ombré achieve its goals, we first worked out the marketing strategy to:
As the brand's goals were quite aggressive, we focused on online advertising, including Facebook and Instagram ads, Paid Search and Google Shopping, as well as organic social media posts.
Once the brand started seeing traction and started building its customer base and email list, we added email marketing as an additional channel to build a deeper relationship with its audience.
As part of the project, we also supported the brand with identifying new opportunities to upsell and improve site conversions by refining their website's design and implementing new apps.
The brand found ongoing sales with the primary target market becoming the US. It continuously launched new collections and styles to keep customers coming back for more. Through our ads, they learnt how to refine the line and identified best sellers.
Unfortunately when the pandemic hit, the company's supply chain was significantly impacted and it had to completely change its concept since the line was no longer relevant to people's needs. The founders decided to close the business and launch something new when time is right.
Marketing Strategy,Social Media Management,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Email Marketing,Web Development,Web Development
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.