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The brand found ongoing sales with the primary target market becoming the US. It continuously launched new collections and styles to keep customers coming back for more. Through our ads, they learnt how to refine the line and identified best sellers.
Unfortunately when the pandemic hit, the company's supply chain was significantly impacted and it had to completely change its concept since the line was no longer relevant to people's needs. The founders decided to close the business and launch something new when time is right.
Terra Ombré was a fashion destination for trendy fashion choices, including clothing and accessories, that could easily take you from day to night and through all of life's adventures. It also had a sustainability angle with a recycling program. This was a completely new platform that wanted to launch in multiple markets at the same time to find the best product market fit and scale.
To help Terra Ombré achieve its goals, we first worked out the marketing strategy to:
As the brand's goals were quite aggressive, we focused on online advertising, including Facebook and Instagram ads, Paid Search and Google Shopping, as well as organic social media posts.
Once the brand started seeing traction and started building its customer base and email list, we added email marketing as an additional channel to build a deeper relationship with its audience.
As part of the project, we also supported the brand with identifying new opportunities to upsell and improve site conversions by refining their website's design and implementing new apps.
The brand found ongoing sales with the primary target market becoming the US. It continuously launched new collections and styles to keep customers coming back for more. Through our ads, they learnt how to refine the line and identified best sellers.
Unfortunately when the pandemic hit, the company's supply chain was significantly impacted and it had to completely change its concept since the line was no longer relevant to people's needs. The founders decided to close the business and launch something new when time is right.
Marketing Strategy,Social Media Management,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Email Marketing,Web Development,Web Development
Style & Fashion
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
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