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The brand found ongoing sales with the primary target market becoming the US. It continuously launched new collections and styles to keep customers coming back for more. Through our ads, they learnt how to refine the line and identified best sellers.
Unfortunately when the pandemic hit, the company's supply chain was significantly impacted and it had to completely change its concept since the line was no longer relevant to people's needs. The founders decided to close the business and launch something new when time is right.
Terra Ombré was a fashion destination for trendy fashion choices, including clothing and accessories, that could easily take you from day to night and through all of life's adventures. It also had a sustainability angle with a recycling program. This was a completely new platform that wanted to launch in multiple markets at the same time to find the best product market fit and scale.
To help Terra Ombré achieve its goals, we first worked out the marketing strategy to:
As the brand's goals were quite aggressive, we focused on online advertising, including Facebook and Instagram ads, Paid Search and Google Shopping, as well as organic social media posts.
Once the brand started seeing traction and started building its customer base and email list, we added email marketing as an additional channel to build a deeper relationship with its audience.
As part of the project, we also supported the brand with identifying new opportunities to upsell and improve site conversions by refining their website's design and implementing new apps.
The brand found ongoing sales with the primary target market becoming the US. It continuously launched new collections and styles to keep customers coming back for more. Through our ads, they learnt how to refine the line and identified best sellers.
Unfortunately when the pandemic hit, the company's supply chain was significantly impacted and it had to completely change its concept since the line was no longer relevant to people's needs. The founders decided to close the business and launch something new when time is right.
Marketing Strategy,Social Media Management,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Email Marketing,Web Development,Web Development
Style & Fashion
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Versed was in the process of new product development launched with limited stock to gauge market fit.
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The alcoholic and distillery industry is competitive now more than ever, and especially was at the beginning of the pandemic in 2020. Consumers are shopping the organic category more often and we are seeing continued trends of consumers looking for healthy, organic options for their family + friends. The organic space experienced significant growth in 2020 and 2021. The challenge for Prairie Organic Vodka was discovering a successful way to reach the right consumers at the right moment in time, and to educate them that Prairie Vodka is truly in the "organic" category.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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