
I am continuing to work with the client who is very happy with the results. Due to the volume and quality of leads they are scaling up their ad investment.
The task was to deliver a cost-effective stream of leads for a sustainable agriculture brand who develop cost-effective biofuel crops for farmers.
We were targeting a unique community of business owners, arable farmers.
Working closely with the client I used their insights into the agricultural market to deliver engaging ad copy, creative as well as relevant targeting.
We split-tested advertising channels by running ads across YouTube, Google Search and Meta (Facebook & Instagram) and I managed the campaign by constantly testing different copy, creative and targeting.
We adjusted to changing market conditions as the impact of world events affected farmers concerns and demands.
I am continuing to work with the client who is very happy with the results. Due to the volume and quality of leads they are scaling up their ad investment.
Paid Ads,Paid Ads,Paid Ads,Paid Ads
Technology
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Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.

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