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I am continuing to work with the client who is very happy with the results. Due to the volume and quality of leads they are scaling up their ad investment.
The task was to deliver a cost-effective stream of leads for a sustainable agriculture brand who develop cost-effective biofuel crops for farmers.
We were targeting a unique community of business owners, arable farmers.
Working closely with the client I used their insights into the agricultural market to deliver engaging ad copy, creative as well as relevant targeting.
We split-tested advertising channels by running ads across YouTube, Google Search and Meta (Facebook & Instagram) and I managed the campaign by constantly testing different copy, creative and targeting.
We adjusted to changing market conditions as the impact of world events affected farmers concerns and demands.
I am continuing to work with the client who is very happy with the results. Due to the volume and quality of leads they are scaling up their ad investment.
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Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!
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