
I am continuing to work with the client who is very happy with the results. Due to the volume and quality of leads they are scaling up their ad investment.
The task was to deliver a cost-effective stream of leads for a sustainable agriculture brand who develop cost-effective biofuel crops for farmers.
We were targeting a unique community of business owners, arable farmers.
Working closely with the client I used their insights into the agricultural market to deliver engaging ad copy, creative as well as relevant targeting.
We split-tested advertising channels by running ads across YouTube, Google Search and Meta (Facebook & Instagram) and I managed the campaign by constantly testing different copy, creative and targeting.
We adjusted to changing market conditions as the impact of world events affected farmers concerns and demands.
I am continuing to work with the client who is very happy with the results. Due to the volume and quality of leads they are scaling up their ad investment.
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.