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I am continuing to work with the client who is very happy with the results. Due to the volume and quality of leads they are scaling up their ad investment.
The task was to deliver a cost-effective stream of leads for a sustainable agriculture brand who develop cost-effective biofuel crops for farmers.
We were targeting a unique community of business owners, arable farmers.
Working closely with the client I used their insights into the agricultural market to deliver engaging ad copy, creative as well as relevant targeting.
We split-tested advertising channels by running ads across YouTube, Google Search and Meta (Facebook & Instagram) and I managed the campaign by constantly testing different copy, creative and targeting.
We adjusted to changing market conditions as the impact of world events affected farmers concerns and demands.
I am continuing to work with the client who is very happy with the results. Due to the volume and quality of leads they are scaling up their ad investment.
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Create a social media presence and online community to build brand awareness, trust and drive online sales.
When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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