The task was to deliver a cost-effective stream of leads for a sustainable agriculture brand who develop cost-effective biofuel crops for farmers.

We were targeting a unique community of business owners, arable farmers.

Working closely with the client I used their insights into the agricultural market to deliver engaging ad copy, creative as well as relevant targeting.

We split-tested advertising channels by running ads across YouTube, Google Search and Meta (Facebook & Instagram) and I managed the campaign by constantly testing different copy, creative and targeting.

We adjusted to changing market conditions as the impact of world events affected farmers concerns and demands.