0.12
CPL

The Challenge

The Process

The Solution

Skills Used

Paid Ads

Industry

Art & Entertainment

Results by the numbers

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0.7

CPR

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During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
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Oja was targeting a very small audience within only 2 cities in the US. We had to be clever about figuring out audience targeting that allowed them to hit their KPI's.

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The client wanted to generate new leads

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