0.35
ROAS

Dutch Digital Ltd

Mayple Vetted

agency

The Challenge

This brand a new startup, and they wanted the scale of their Google Ads. The brand is well known, but they wanted to acquire new customers with Paid Search.

The Process

The Google Shopping campaign was a SMART campaign and couldn't scale it as Google takes control over the campaign. Switched it to the Google Standard Shopping campaign and split it into ad groups by product type. Split into a brand shopping campaign and generic shopping campaign to improve performance. Set up a bid strategy that helped to improve performance and lowered the CPA and increased the ROAS.

The Solution

Skills Used

Paid Ads,Google Shopping

Industry

Technology

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