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They offer a unique product that the world isn't familiar with. Explaining the science behind the product in addition to providing competitive differntiators were very important.
Client was managing their own ads and wanted to expand channels and capabilities within existing channels.
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.