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While we increased conversion rates across the board, Google and Linkedin continued to ban our advertising. Subscriptions also increased to an average of 35/day from 10/day.
However, we decided as a team to pause advertising until Google and Linkedin advertising policies loosened up towards crypto.
The Defiant wanted to run a paid advertising experiment to increase subscriptions and drive traffic to their website.
However, Google and Facebook have strict advertising policies in place against crypto. We decided to test and see if we could overcome this.
We first made sure to make it easier for people to subscribe to the newsletter. The way the current website was set up made it difficult for people to understand the value prop of signing up.
Additionally, we made sure to make it easy for people to find the subscription link everywhere, including every YouTube video and every social media channel.
Once we worked with the designers to make subscribe now more prominent, we began creating display banners for Google, Linkedin, and Twitter.
We ran tests at a small scale with a small budget to see if changing images and targeting different keywords would increase conversion rates. Once we find a good combination, we ramped up advertising!
While we increased conversion rates across the board, Google and Linkedin continued to ban our advertising. Subscriptions also increased to an average of 35/day from 10/day.
However, we decided as a team to pause advertising until Google and Linkedin advertising policies loosened up towards crypto.
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Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.
In Q4 of 2020 we put together a series of placements with Barstool Sports on behalf of C4 Energy. The rate card for those particular placements promised slightly more than 750k views.
By working on nailing the audience alignment the campaign went immediately viral soaring past 9.5 Million views. A huge win coming into the competitive Black Friday weekend.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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