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While we increased conversion rates across the board, Google and Linkedin continued to ban our advertising. Subscriptions also increased to an average of 35/day from 10/day.
However, we decided as a team to pause advertising until Google and Linkedin advertising policies loosened up towards crypto.
The Defiant wanted to run a paid advertising experiment to increase subscriptions and drive traffic to their website.
However, Google and Facebook have strict advertising policies in place against crypto. We decided to test and see if we could overcome this.
We first made sure to make it easier for people to subscribe to the newsletter. The way the current website was set up made it difficult for people to understand the value prop of signing up.
Additionally, we made sure to make it easy for people to find the subscription link everywhere, including every YouTube video and every social media channel.
Once we worked with the designers to make subscribe now more prominent, we began creating display banners for Google, Linkedin, and Twitter.
We ran tests at a small scale with a small budget to see if changing images and targeting different keywords would increase conversion rates. Once we find a good combination, we ramped up advertising!
While we increased conversion rates across the board, Google and Linkedin continued to ban our advertising. Subscriptions also increased to an average of 35/day from 10/day.
However, we decided as a team to pause advertising until Google and Linkedin advertising policies loosened up towards crypto.
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