Learn everything SEO from the best at our next Live event! Wednesday, February 15th at 12 PM EST (Free Entry!)
While we increased conversion rates across the board, Google and Linkedin continued to ban our advertising. Subscriptions also increased to an average of 35/day from 10/day.
However, we decided as a team to pause advertising until Google and Linkedin advertising policies loosened up towards crypto.
expert
The Defiant wanted to run a paid advertising experiment to increase subscriptions and drive traffic to their website.
However, Google and Facebook have strict advertising policies in place against crypto. We decided to test and see if we could overcome this.
We first made sure to make it easier for people to subscribe to the newsletter. The way the current website was set up made it difficult for people to understand the value prop of signing up.
Additionally, we made sure to make it easy for people to find the subscription link everywhere, including every YouTube video and every social media channel.
Once we worked with the designers to make subscribe now more prominent, we began creating display banners for Google, Linkedin, and Twitter.
We ran tests at a small scale with a small budget to see if changing images and targeting different keywords would increase conversion rates. Once we find a good combination, we ramped up advertising!
While we increased conversion rates across the board, Google and Linkedin continued to ban our advertising. Subscriptions also increased to an average of 35/day from 10/day.
However, we decided as a team to pause advertising until Google and Linkedin advertising policies loosened up towards crypto.
Paid Ads,Paid Ads,Paid Ads
Finance
Put your e-mail in and we'll arrange a consultation call for you
Veronica M is a Los Angeles-based women’s fashion brand specializing in boho maxi dresses and jumpsuits. They had a successful wholesale business, but no ecommerce website. I was contracted to launch their ecommerce business, grow their following, and create a new profit center for their company.
I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.
