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While we increased conversion rates across the board, Google and Linkedin continued to ban our advertising. Subscriptions also increased to an average of 35/day from 10/day.
However, we decided as a team to pause advertising until Google and Linkedin advertising policies loosened up towards crypto.
The Defiant wanted to run a paid advertising experiment to increase subscriptions and drive traffic to their website.
However, Google and Facebook have strict advertising policies in place against crypto. We decided to test and see if we could overcome this.
We first made sure to make it easier for people to subscribe to the newsletter. The way the current website was set up made it difficult for people to understand the value prop of signing up.
Additionally, we made sure to make it easy for people to find the subscription link everywhere, including every YouTube video and every social media channel.
Once we worked with the designers to make subscribe now more prominent, we began creating display banners for Google, Linkedin, and Twitter.
We ran tests at a small scale with a small budget to see if changing images and targeting different keywords would increase conversion rates. Once we find a good combination, we ramped up advertising!
While we increased conversion rates across the board, Google and Linkedin continued to ban our advertising. Subscriptions also increased to an average of 35/day from 10/day.
However, we decided as a team to pause advertising until Google and Linkedin advertising policies loosened up towards crypto.
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I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
Plated was a new startup and needed to grow rapidly. The challenge was to find new ways to grow outside of the traditional channels. At the time Facebook was not known as a growth channel but we were not only able to make it work but we were one of the first major success stories for Facebook ads.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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