0.75
CPL

The Challenge

Beating out the less expensive, lower quality competition.

The Process

I ran Google Ads for the company to increase both awareness and lead generation. The goal was to keep CPC low while also finding a good balance in CPA against the large budget completion, such as Floor & Decor and Home Depot services.

The Solution

Skills Used

Paid Ads

Industry

Home & Garden

Results by the numbers

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0.75

CPL

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I was brought in to advice Smarter Options on website structure and set-up all Google Ads

0.12

ROAS

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Incremental growth YoY in a very competitive market.

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