The client was looking for ways to increase awareness about the efficiency and benefit of owning a Mercedes, as well as why Mercedes owners should visit their dealership for maintenance services, rather than going to a local mechanic.

Very competitive market.

In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.

Working with a brand new email list and starting all email sequences and follow ups from scratch.

With an avg price point between $30 & $40, Ghostek's ad campaigns were yielding less than a 2x ROAS, way too little for a growing company that needs the cash flow.