0.6
ROAS

The Challenge

The Little Market is a fair-trade home goods website and non-profit that helps women artisans from around the world sell their wares globally. With The Little Market, here are some of the projects we worked on:

  1. Improving ROAS from paid marketing efforts. Goal: 2x at least Current quarterly returns: 3.4x
  2. Content Strategy and SEO: Improving the Domain Authority over a year. Currently, at 68, which is really good. Helped refine blog strategy and provided avenues for distribution through authentic marketing activities.
  3. E-commerce: Helped implement e-commerce strategies to improve conversion rates across the website.

The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads,CRO,Content Marketing,Email Marketing,Marketing Strategy,SEO,Google Shopping,Paid Ads,Paid Ads,Branding

Industry

Home & Garden

Results by the numbers

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  • Reporting and success measurement: Standardizing ways to measure success through the whole funnel, identifying metrics and set of media and performance reports.
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2

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Good Stuff Juices

How did we get these results?

With Our Process = Test. Analyze. Tweak. Scale.


PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.



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