The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.

Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.

• High competition in sports and fitness (resistance bands) in UK & USA
• Low brand awareness
• High cost per sale with very few purchases

My role was to deliver international B2B campaigns via LinkedIn to a large variety of verticals for Teledyne FLIR, an international leader in thermal imaging technology for government departments and private use.

Built a new brand from the ground up as an offshoot to the client's original business.