3
ROAS

The Challenge

The Peach Truck, a peach subscription and retail company, was expanding and had never run Google Ads campaigns other than brand related keywords. They hired me to develop and implement a plan.

The Process

After setting up tracking pixels and defining conversions properly, I created a plan around implementing search, Google shopping, and display. I started with the basics of search, doing keyword research and building out campaigns and adgroups. I then connected their Shopify platform to Google Merchant Center and Google Shopping, despite significant shipping rate challenges. I then moved on to display and YouTube and implemented remarketing and prospecting campaigns. All of these programs used automated bidding strategies using ROAS targets. Since the program needed little more than occasional maintenance due to a stable product offering, I handed off everything to an internal employee to take over.

The Solution

Skills Used

Paid Ads,Web Development,Paid Ads,Google Shopping

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.12

ROAS

Living Tea

- Increase the website's low conversion rate

- Increase revenue from < $1000 a day to > $1000 a day

- Run lower frequency campaigns because customers were complaining about seeing too many ads

0.84

CPO

Great Wrap

Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.

0.5

ROAS

Yacht21

They were managing it in house not knowing how to manage the account, barely at 1-1.5x ROAS and was losing money on DTC online store. 

0.5

CPM

Sauna Shapers

This customer needs to shoot all of their video and pics as well as design a sales funnel for Sauna Shapers that converted. They also hired us to design FB ads for their summer campaign.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.