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The Peach Truck, a peach subscription and retail company, was expanding and had never run Google Ads campaigns other than brand related keywords. They hired me to develop and implement a plan.
After setting up tracking pixels and defining conversions properly, I created a plan around implementing search, Google shopping, and display. I started with the basics of search, doing keyword research and building out campaigns and adgroups. I then connected their Shopify platform to Google Merchant Center and Google Shopping, despite significant shipping rate challenges. I then moved on to display and YouTube and implemented remarketing and prospecting campaigns. All of these programs used automated bidding strategies using ROAS targets. Since the program needed little more than occasional maintenance due to a stable product offering, I handed off everything to an internal employee to take over.
Paid Ads,Web Development,Paid Ads,Google Shopping
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The client was a team of highly skilled developers focussed on building innovative Shopify apps. The company was first named Pix Applications. Although the client had support from a niche group of Shopify stores, they were having trouble scaling to the next level of business. This challenge is common for niche providers: how do you move from "1,000 true fans" to a market leader?
When this client came to us, he wanted his videos edited into a montage each week. At the time, I didn't have a resource to help him with it, but through some hard work, we were able to find a solution for him that works. Currently, he looks forward to see what we come up each week!
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In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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