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The Peach Truck, a peach subscription and retail company, was expanding and had never run Google Ads campaigns other than brand related keywords. They hired me to develop and implement a plan.
After setting up tracking pixels and defining conversions properly, I created a plan around implementing search, Google shopping, and display. I started with the basics of search, doing keyword research and building out campaigns and adgroups. I then connected their Shopify platform to Google Merchant Center and Google Shopping, despite significant shipping rate challenges. I then moved on to display and YouTube and implemented remarketing and prospecting campaigns. All of these programs used automated bidding strategies using ROAS targets. Since the program needed little more than occasional maintenance due to a stable product offering, I handed off everything to an internal employee to take over.
Paid Ads,Web Development,Paid Ads,Google Shopping
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