Increased downloads by 54% and reduced CPR YoY by 30%. Increased viewership by 200%.
Increase conversions of investor downloads, sign ups and brand awareness. Global campaigns localized to specific area language.
The World Bank & IMF host annual and quarterly meetings with a series of video talks and presentations addressing important global socio-economic issues. Topics range from climate change to reducing poverty.
I was responsible for recommending budgets/channels, setting up, managing and running the following areas:
Increased downloads by 54% and reduced CPR YoY by 30%. Increased viewership by 200%.
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