Increased downloads by 54% and reduced CPR YoY by 30%. Increased viewership by 200%.

0.54
CPR

Nia J.

Mayple Vetted

expert

The Challenge

Increase conversions of investor downloads, sign ups and brand awareness. Global campaigns localized to specific area language.

The Process

The World Bank & IMF host annual and quarterly meetings with a series of video talks and presentations addressing important global socio-economic issues. Topics range from climate change to reducing poverty.


I was responsible for recommending budgets/channels, setting up, managing and running the following areas:

  • Budget Management
  • Strategy & Planning
  • Consulting
  • Digital Marketing 
  • Data Analytics
  • Strategy & Planning
  • Google Ads
  • Twitter Ads
  • YouTube Ads


The Solution

Increased downloads by 54% and reduced CPR YoY by 30%. Increased viewership by 200%.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Finance

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