Increased downloads by 54% and reduced CPR YoY by 30%. Increased viewership by 200%.
Increase conversions of investor downloads, sign ups and brand awareness. Global campaigns localized to specific area language.
The World Bank & IMF host annual and quarterly meetings with a series of video talks and presentations addressing important global socio-economic issues. Topics range from climate change to reducing poverty.
I was responsible for recommending budgets/channels, setting up, managing and running the following areas:
Increased downloads by 54% and reduced CPR YoY by 30%. Increased viewership by 200%.
Paid Ads,Paid Ads,Paid Ads
Finance
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AEJuice operates in the unique space of video-editing. As a result, most of their consumers have a common passtime and passion -- creating. AEJuice is an established platform that puts a lot of effort in educating and spreading editing knowledge, but many consumers weren’t aware of these additional ways to connect.
This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.