
Increased downloads by 54% and reduced CPR YoY by 30%. Increased viewership by 200%.
Increase conversions of investor downloads, sign ups and brand awareness. Global campaigns localized to specific area language.
The World Bank & IMF host annual and quarterly meetings with a series of video talks and presentations addressing important global socio-economic issues. Topics range from climate change to reducing poverty.
I was responsible for recommending budgets/channels, setting up, managing and running the following areas:
Increased downloads by 54% and reduced CPR YoY by 30%. Increased viewership by 200%.
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Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.