Increased downloads by 54% and reduced CPR YoY by 30%. Increased viewership by 200%.


Nia J.

Mayple Vetted


The Challenge

Increase conversions of investor downloads, sign ups and brand awareness. Global campaigns localized to specific area language.

The Process

The World Bank & IMF host annual and quarterly meetings with a series of video talks and presentations addressing important global socio-economic issues. Topics range from climate change to reducing poverty.

I was responsible for recommending budgets/channels, setting up, managing and running the following areas:

  • Budget Management
  • Strategy & Planning
  • Consulting
  • Digital Marketing 
  • Data Analytics
  • Strategy & Planning
  • Google Ads
  • Twitter Ads
  • YouTube Ads

The Solution

Increased downloads by 54% and reduced CPR YoY by 30%. Increased viewership by 200%.

Skills Used

Paid Ads,Paid Ads,Paid Ads



See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Beautified You

BeautifiedYou found that many of their consumers were more loyal to the different brands they sold than BeautifiedYou as a company. They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.



Glowshift Guages

The brand was only doing retargeting for Facebook ads and needed someone to come in and build a full-funnel build for them. I was able to build a full-funnel for them using Facebook ads. We scaled the ad spend from $3k/month to $14k/month while maintaining 14x ROAS.


RapNet is an online platform for diamond dealers and jewelers to trade with each other around the world. The biggest challenge we faced was not getting people signed up was getting people to use the platform to the fullest capabilities.




I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).

I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:

  • Belfius bank/Triodos Bank (Big Belgian bank)
  • Nintendo
  • Cointreau (Alcoholic beverage)
  • Dr. Martens (famous French shoes' brand)
  • Maison Montfort (Foie gras - duck liver)
  • Scooore (Brand of "Belgian National Loterie" that promotes online Gambling)
  • and some other to help colleagues

I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok

Lots of client accounts to manage, long evening, lots of reporting but exciting work!