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Following and engagement on Social went from 0 to 1.6K in 3 months. Conversion were up 10% via organic social.
Managing the brand's social media accounts across Linkedin, Facebook and Instagram. We created graphics, posts and social calendars for the company and build and grow their presence online, as well as managed and moderated engagement.
Following and engagement on Social went from 0 to 1.6K in 3 months. Conversion were up 10% via organic social.
Social Media Management
Art & Entertainment
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
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