
Following and engagement on Social went from 0 to 1.6K in 3 months. Conversion were up 10% via organic social.
Managing the brand's social media accounts across Linkedin, Facebook and Instagram. We created graphics, posts and social calendars for the company and build and grow their presence online, as well as managed and moderated engagement.
Following and engagement on Social went from 0 to 1.6K in 3 months. Conversion were up 10% via organic social.
Social Media Management
Art & Entertainment
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Advertising CBD products online is always a challenge, but the challenge is even bigger when a brand has a smaller budget they wish to scale as sales grow. Mad Ritual wanted to raise brand awareness and drive sales without risking the long-term viability of brand assets, particularly on Facebook, by triggering ad violations.
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.

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