0.46
CPR

The Challenge

The Process

The Solution

Skills Used

Paid Ads

Industry

Education

Results by the numbers

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4.8

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Our Facebook ads strategy was centred around standing out in the market. We created several UGC compilation videos that showcased the product and featured several testimonials from YouTube audio experts. 


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10

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3

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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.


Their ROAS was stuck at around 50% (0.5 : 1).


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