
Overall, by running ads with multiple audiences across different channels, led to an increase in order volume by 91% and revenue by 34% year over year. Moving forward we are continuing to optimize a variety of advertising platforms in order to increase ROI and reduce ad spend.
Before working with us, Threadfellows had strong goals to increase order volume, revenue, and ROI. We started fresh in 2022 by running three advertising campaigns focusing on prospecting, retargeting, and page likes.
Using an integrated marketing strategy, we created targeted advertising campaigns via Facebook, Google, and AdRoll to boost revenue while keeping Threadfellows top-of-mind to their potential customers. This strategy also served to increase return customer orders through retargeting.
Overall, by running ads with multiple audiences across different channels, led to an increase in order volume by 91% and revenue by 34% year over year. Moving forward we are continuing to optimize a variety of advertising platforms in order to increase ROI and reduce ad spend.
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This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
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