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Overall, by running ads with multiple audiences across different channels, led to an increase in order volume by 91% and revenue by 34% year over year. Moving forward we are continuing to optimize a variety of advertising platforms in order to increase ROI and reduce ad spend.
Before working with us, Threadfellows had strong goals to increase order volume, revenue, and ROI. We started fresh in 2022 by running three advertising campaigns focusing on prospecting, retargeting, and page likes.
Using an integrated marketing strategy, we created targeted advertising campaigns via Facebook, Google, and AdRoll to boost revenue while keeping Threadfellows top-of-mind to their potential customers. This strategy also served to increase return customer orders through retargeting.
Overall, by running ads with multiple audiences across different channels, led to an increase in order volume by 91% and revenue by 34% year over year. Moving forward we are continuing to optimize a variety of advertising platforms in order to increase ROI and reduce ad spend.
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Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.
It's a house hold name in a very competitive market, the client was trying to lift the perceived value of it's products in the eyes of the customers.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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