
Overall, by running ads with multiple audiences across different channels, led to an increase in order volume by 91% and revenue by 34% year over year. Moving forward we are continuing to optimize a variety of advertising platforms in order to increase ROI and reduce ad spend.
Before working with us, Threadfellows had strong goals to increase order volume, revenue, and ROI. We started fresh in 2022 by running three advertising campaigns focusing on prospecting, retargeting, and page likes.
Using an integrated marketing strategy, we created targeted advertising campaigns via Facebook, Google, and AdRoll to boost revenue while keeping Threadfellows top-of-mind to their potential customers. This strategy also served to increase return customer orders through retargeting.
Overall, by running ads with multiple audiences across different channels, led to an increase in order volume by 91% and revenue by 34% year over year. Moving forward we are continuing to optimize a variety of advertising platforms in order to increase ROI and reduce ad spend.
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Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.