Reduced CPA from $150 to $96 with more than $600,000 in ad spend. Then they brought all the work in house :)
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We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.