Designed a campaign titled "What is True Love?" enabling consumers to share their photos and engagement stories on map of the US. Sharing and marking the moment they asked the big question.
expert
Build on the Tiffany brand promise to engage new customers - specifically for engagement. Wedding and engagement rings.
Designed a campaign titled "What is True Love?" enabling consumers to share their photos and engagement stories on map of the US. Sharing and marking the moment they asked the big question.
Branding,Marketing Strategy,Paid Ads,Paid Ads
Style & Fashion
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We started work with Timber Joinery Perth, a local Perth-based business bespoke timber furniture, doors, windows and joinery, soon after they had launched in the market.
As a fresh new brand in the market, they started with no sales pipeline and needed a way to find new customers at scale, and quick.
Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.