TOOTRiS is a small startup in the San Diego area that focuses on bringing child care providers together with parents who might otherwise not know where to look for care. TOOTRiS also works with their providers to be able to add ad hoc care options, which not only helps out parents when they're in a jam, but also helps providers earn extra income from what could otherwise be unused slots.
I helped to set up the initial HubSpot account for TOOTRiS, as well as the initial marketing landing pages for new leads, and the email marketing for onboarding parents to the platform. Being an entirely new business, we were learning more about our audience as we went, and had a few bumps and bruises along the way to getting the system set up properly, but it was a great learning experience.
I was the Digital Marketing Manager. I typically used Wordpress, to help with site changes, HubSpot, for lead capture and nurture, and Google Analytics with Google Tag Manager to make other site tracking updates and monitor traffic.
Content Marketing,Copywriting,Email Marketing,Marketing Strategy
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
Talent Hack is building a platform for fitness professionals to give the tools to succeed in their online business. They started off as a job board. I met them a year ago and audited their account and found a lot of issues and subsequently took over as their part time growth lead from an agency and turned performance around with 2 weeks.
Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.