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TOOTRiS is a small startup in the San Diego area that focuses on bringing child care providers together with parents who might otherwise not know where to look for care. TOOTRiS also works with their providers to be able to add ad hoc care options, which not only helps out parents when they're in a jam, but also helps providers earn extra income from what could otherwise be unused slots.
I helped to set up the initial HubSpot account for TOOTRiS, as well as the initial marketing landing pages for new leads, and the email marketing for onboarding parents to the platform. Being an entirely new business, we were learning more about our audience as we went, and had a few bumps and bruises along the way to getting the system set up properly, but it was a great learning experience.
I was the Digital Marketing Manager. I typically used Wordpress, to help with site changes, HubSpot, for lead capture and nurture, and Google Analytics with Google Tag Manager to make other site tracking updates and monitor traffic.
Content Marketing,Copywriting,Email Marketing,Marketing Strategy
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