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TOOTRiS is a small startup in the San Diego area that focuses on bringing child care providers together with parents who might otherwise not know where to look for care. TOOTRiS also works with their providers to be able to add ad hoc care options, which not only helps out parents when they're in a jam, but also helps providers earn extra income from what could otherwise be unused slots.
I helped to set up the initial HubSpot account for TOOTRiS, as well as the initial marketing landing pages for new leads, and the email marketing for onboarding parents to the platform. Being an entirely new business, we were learning more about our audience as we went, and had a few bumps and bruises along the way to getting the system set up properly, but it was a great learning experience.
I was the Digital Marketing Manager. I typically used Wordpress, to help with site changes, HubSpot, for lead capture and nurture, and Google Analytics with Google Tag Manager to make other site tracking updates and monitor traffic.
Content Marketing,Copywriting,Email Marketing,Marketing Strategy
Health & Wellness
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Veronica M is a Los Angeles-based women’s fashion brand specializing in boho maxi dresses and jumpsuits. They had a successful wholesale business, but no ecommerce website. I was contracted to launch their ecommerce business, grow their following, and create a new profit center for their company.
The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 83% of total air traffic. Support many areas of aviation activity and help formulate industry policy on critical aviation issues.
IATA was looking for support in there foreign affairs department, looking to support the VP head of Europa ( iata's largest region) directly through the creation of a PR & Marketing campaign to build cohesion between governments and aviation industry stakeholders.
As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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