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TOOTRiS is a small startup in the San Diego area that focuses on bringing child care providers together with parents who might otherwise not know where to look for care. TOOTRiS also works with their providers to be able to add ad hoc care options, which not only helps out parents when they're in a jam, but also helps providers earn extra income from what could otherwise be unused slots.
I helped to set up the initial HubSpot account for TOOTRiS, as well as the initial marketing landing pages for new leads, and the email marketing for onboarding parents to the platform. Being an entirely new business, we were learning more about our audience as we went, and had a few bumps and bruises along the way to getting the system set up properly, but it was a great learning experience.
I was the Digital Marketing Manager. I typically used Wordpress, to help with site changes, HubSpot, for lead capture and nurture, and Google Analytics with Google Tag Manager to make other site tracking updates and monitor traffic.
Content Marketing,Copywriting,Email Marketing,Marketing Strategy
Health & Wellness
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Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
This client already had excellent retail and online shops, but they weren't doing any email marketing whatsoever. Within 90 days and only executing 30% of the proposal, LGS has added an additional 19% revenue to their bottom line.
As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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