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TOOTRiS is a small startup in the San Diego area that focuses on bringing child care providers together with parents who might otherwise not know where to look for care. TOOTRiS also works with their providers to be able to add ad hoc care options, which not only helps out parents when they're in a jam, but also helps providers earn extra income from what could otherwise be unused slots.
I helped to set up the initial HubSpot account for TOOTRiS, as well as the initial marketing landing pages for new leads, and the email marketing for onboarding parents to the platform. Being an entirely new business, we were learning more about our audience as we went, and had a few bumps and bruises along the way to getting the system set up properly, but it was a great learning experience.
I was the Digital Marketing Manager. I typically used Wordpress, to help with site changes, HubSpot, for lead capture and nurture, and Google Analytics with Google Tag Manager to make other site tracking updates and monitor traffic.
Content Marketing,Copywriting,Email Marketing,Marketing Strategy
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Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.
Challenges:
Strategy:
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Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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