Top Selling Brain Health Supplement Case Study

The Challenge

This brand was a predominantly retail focused product with no online presence at its conception. The vision was to begin selling this product online, however due to the limited retail data available, it was especially challenging to understand the customer demographic. Prior to taking over this account, the only online asset was the website with a contact form, however this did not even include the ability to purchase online.

The Process

Unfortunately there were no tags, pixels or CRM database to help understand the existing customer base. The first step was to implement all the necessary tags and pixels along with an email popup form to allow us to build a CRM database. This allowed us to analyze the audience and better understand the buyer demographic. This was then used to create several buyer personas, allowing us to eventually create a full digital funnel.

The Solution

This brand started with zero online revenue. Today, the online revenue accounts for 25% of total sales and we are able to continuously scale online profitably. The blended ROAS for the entire year measures at 450%.

Website

https://www.mayple.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Email Marketing,Marketing Strategy,Paid Ads

Industry

Health & Wellness

Results by the numbers

Get Started

More Case Study

0.52 CPR

Hausverstand

High volume long tail keyword project with very unstructured website structure and difficulties in crawling, getting the pages ranked and winning customers for their local business directory.

Read Case Study

0.27 CPO

Rhone Apparel

Rhone Apparel was a relatively new brand competing in a crowded category. Our challenge was to help them stand out, especially during the busy Q4 season where they had steep goals and investor expectations.

Read Case Study

2 CPI

Beachbody

Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.

Read Case Study

0.25 CPL

HiBob

My goal, when joining HiBob, was to lead all the paid activities for the company, and help the company achieve its growth goals.

Read Case Study

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Read Case Study

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Read Case Study

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Read Case Study

Film Independent

‍Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Read Case Study