This brand started with zero online revenue. Today, the online revenue accounts for 25% of total sales and we are able to continuously scale online profitably. The blended ROAS for the entire year measures at 450%.
This brand was a predominantly retail focused product with no online presence at its conception. The vision was to begin selling this product online, however due to the limited retail data available, it was especially challenging to understand the customer demographic. Prior to taking over this account, the only online asset was the website with a contact form, however this did not even include the ability to purchase online.
Unfortunately there were no tags, pixels or CRM database to help understand the existing customer base. The first step was to implement all the necessary tags and pixels along with an email popup form to allow us to build a CRM database. This allowed us to analyze the audience and better understand the buyer demographic. This was then used to create several buyer personas, allowing us to eventually create a full digital funnel.
This brand started with zero online revenue. Today, the online revenue accounts for 25% of total sales and we are able to continuously scale online profitably. The blended ROAS for the entire year measures at 450%.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Email Marketing,Marketing Strategy,Paid Ads
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.
In Q4 of 2020 we put together a series of placements with Barstool Sports on behalf of C4 Energy. The rate card for those particular placements promised slightly more than 750k views.
By working on nailing the audience alignment the campaign went immediately viral soaring past 9.5 Million views. A huge win coming into the competitive Black Friday weekend.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.