This brand started with zero online revenue. Today, the online revenue accounts for 25% of total sales and we are able to continuously scale online profitably. The blended ROAS for the entire year measures at 450%.

The Challenge

This brand was a predominantly retail focused product with no online presence at its conception. The vision was to begin selling this product online, however due to the limited retail data available, it was especially challenging to understand the customer demographic. Prior to taking over this account, the only online asset was the website with a contact form, however this did not even include the ability to purchase online.

The Process

Unfortunately there were no tags, pixels or CRM database to help understand the existing customer base. The first step was to implement all the necessary tags and pixels along with an email popup form to allow us to build a CRM database. This allowed us to analyze the audience and better understand the buyer demographic. This was then used to create several buyer personas, allowing us to eventually create a full digital funnel.

The Solution

This brand started with zero online revenue. Today, the online revenue accounts for 25% of total sales and we are able to continuously scale online profitably. The blended ROAS for the entire year measures at 450%.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Email Marketing,Marketing Strategy,Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.5

ROAS

Sunny Sports

Client was struggling to profitably advertise their products. With tens of thousands of products, with different price points, this is an ongoing struggle.

5

ROAS

SonoHealth

When I started with the client, they were brand new in a very competitive market.

2

ROAS

Rootology

Client was managing their own ads and wanted to expand channels and capabilities within existing channels.

1.7

CPO

Aquatiere

Aquateire came to me with an issue, due to the current economic climate in the UK their sales were down 50% from the previous year.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.