When I started with TopResume, they had multiple consultants running several Google Ads accounts across a few domains. I consolidated all of their efforts into one to create consistency and a much easier and scalable operation.
As the lone operator in these accounts, I started with an audit to understand what the company was currently doing and where there were gaps it their approach. I then took a deliberate approach and rebuilt all of their campaigns and tracking in a way that did not lose any history, relevance, or create any short term loss in their revenue. Once this was complete, I expanded to other channels and consistently tested in existing ones.
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Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.