When I started with TopResume, they had multiple consultants running several Google Ads accounts across a few domains. I consolidated all of their efforts into one to create consistency and a much easier and scalable operation.
As the lone operator in these accounts, I started with an audit to understand what the company was currently doing and where there were gaps it their approach. I then took a deliberate approach and rebuilt all of their campaigns and tracking in a way that did not lose any history, relevance, or create any short term loss in their revenue. Once this was complete, I expanded to other channels and consistently tested in existing ones.
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I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.