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I inherited this account for both adwords and Fb paid media. Cost per leads were way above industry standards at $300 CPL
Belissimo is a cutting-edge hat brand based in the US that needed assistance growing its customer base and revenue as its main objective. These luxury hats are at a high price point so marketing to the correct consumer is crucial with a niche target market.
As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.