Their CPL decreased to $20 for cold checkouts from Pinterest Ads.

0.5
CPL

Lets Get Social Agency

Mayple Vetted

agency

The Challenge

When Transformation Factory came to our team they were looking to diversify their Ad efforts. Their team had scaled the business through Facebook and Instagram Ads, but were ready to diversify sales and traffic channels.


Our team used Pinterest as a top-of-funnel traffic source for the first 30 days. Since Transformation Factory was already running large campaigns on other channels, it made sense to drive additional traffic to their already high converting campaigns. After 45 days we shifted our strategy to add in retargeting campaigns on Pinterest.


Below is the data from running top-of-funnel ads and retargeting campaigns inside of Pinterest over a 30 day time period.


Revenue: Increased by 1,071%

Page Visits: Increased by 349%

Add to Cart: 1,364%

Checkouts: 963%

AOV: 10%

Purchasers: 904%

The Process

Our team optimized their account, created optimized organic content and are currently running full funnel campaigns on Pinterest.

The Solution

Their CPL decreased to $20 for cold checkouts from Pinterest Ads.

Skills Used

Paid Ads

Industry

Health & Wellness

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Old School Tees

This is a large vintage clothing brand of licensed tees ranging from rock bands to movies. They have had a hard time defining their customer base, so through email marketing, we were able to increase repeat customers and increase their profitability.

0

CPM

Rejuvenan

The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.

Weebly

Longevity is rare in digital marketing. Our team is proud to have managed Weebly’s affiliate program continuously since 2012. At that time the program was underperforming and almost unknown.


After consulting with Weebly regarding their marketing goals, we guided them in network selection and launched a new program for Weebly on the trusted ShareASale network.

0.4

CPL

Nightwatch

Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.