The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.

Each campaign has its own challenges, but that is what makes it so fun! Figuring out which creators will optimize each campaigns return. The main challenge is to ensure both parties understand what they need!

• Developing a holistic growth plan that took all paid channels into consideration and balancing with organic channels
• Driving a net positive ROAS on Facebook and finding success with non-dynamic ad formats
• Scaling Google search

Vybe Interior was struggling to scale their revenue and profits after working with another agency for 6 months. We took stock of the situation and found:

• Unable to successfully scale video creative type
• Low conversion rate (0.5%)
• Unable to find new audiences and niches to scale into