I worked on the truthtreatment brand as a freelancer for the agency Customsocial.io
When I took over the account for Truth treatment, the team was struggling to get ROAS, get conversions and scale on spends.
Within months of taking over and making constant improvements to the account was able to improve roas and scale spends. Novemember / December saw that highestet monthly revenue compared to the account history. each month did over roughly touched 100k in revenue over Google Ads
Helped the team build a full Google Ads Strategy. Restructed the Campaigns and account setup. Revised and added Ad copy. Switched to automated bidding.
Paid Ads,Google Shopping,Paid Ads,Paid Ads
Beauty
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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.