4
ROAS

The Challenge

I worked on the truthtreatment brand as a freelancer for the agency Customsocial.io


When I took over the account for Truth treatment, the team was struggling to get ROAS, get conversions and scale on spends.


Within months of taking over and making constant improvements to the account was able to improve roas and scale spends. Novemember / December saw that highestet monthly revenue compared to the account history. each month did over roughly touched 100k in revenue over Google Ads

The Process

Helped the team build a full Google Ads Strategy. Restructed the Campaigns and account setup. Revised and added Ad copy. Switched to automated bidding.

The Solution

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads

Industry

Beauty

Results by the numbers

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Yacht21

They were managing it in house not knowing how to manage the account, barely at 1-1.5x ROAS and was losing money on DTC online store. 

Linus Bike

This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.


A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.


They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.

Xtrema Cookware

Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.


Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.

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