Over the time working together we were able to help grow the amount of keywords the site ranked for and organic traffic!

Trent H.

Mayple Vetted


The Challenge

Tuft and Needle wanted to gain a bigger online presence and drive more high funnel traffic to their site in order to increase overall conversions. They needed help making sure their site was crawlable and indexable by search engines, determining what keywords to target to drive the right audience to their site, running the SEO research and creating highly optimized content.

They also needed helping building authority to their site through off-page SEO and backlink acquisition.

The Process

We started our work together by running a technical SEO analysis of the site and cleaning up any issues that was preventing them from being indexed or crawled by search engines. This set the foundation of their SEO and made it so all the other efforts we were making would be able to work without any internal site issues (page status codes, broken links, rel=canonical issues, robots.txt file, etc.).

We then setup correct tracking of their site through Google Analytics to ensure that we were able to see the progress we were making and ran a complete Google Analytics and Search Console Audit of the site.

Next we ran keyword research to isolate the best keywords to optimize their existing low funnel products pages for and higher funnel keywords to create new blog content towards. We made sure that all keywords matched their personas so they would bring in a highly qualified audience to the site.

Once the keyword research was complete we ran the appropriate SEO audits for each keyword we were focusing on (SERP Analysis, Competitor analysis) to determine exactly what we needed to do when creating the content to be competitive from an SEO standpoint.

We then created the content or made changes to existing content using our highly skilled content writing team!

Once the content was pushed live we began our off page SEO process of building backlinks to our target pages. This process helps Google (and other search engines) see our target pages as being not only relevant but authoritative which boosts rankings.

The Solution

Over the time working together we were able to help grow the amount of keywords the site ranked for and organic traffic!

Skills Used

SEO,Content Marketing,Copywriting,Marketing Strategy


Health & Wellness

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study



Happy Skin Co

Helping to stabilise their eCommerce business by reaching a profitable ROI.



Mega Viral Store

Create the ecommerce brand from zero

ZF Friedrichshafen

ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.

As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.




New brand in a very competitive market.