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Over the time working together we were able to help grow the amount of keywords the site ranked for and organic traffic!
Tuft and Needle wanted to gain a bigger online presence and drive more high funnel traffic to their site in order to increase overall conversions. They needed help making sure their site was crawlable and indexable by search engines, determining what keywords to target to drive the right audience to their site, running the SEO research and creating highly optimized content.
They also needed helping building authority to their site through off-page SEO and backlink acquisition.
We started our work together by running a technical SEO analysis of the site and cleaning up any issues that was preventing them from being indexed or crawled by search engines. This set the foundation of their SEO and made it so all the other efforts we were making would be able to work without any internal site issues (page status codes, broken links, rel=canonical issues, robots.txt file, etc.).
We then setup correct tracking of their site through Google Analytics to ensure that we were able to see the progress we were making and ran a complete Google Analytics and Search Console Audit of the site.
Next we ran keyword research to isolate the best keywords to optimize their existing low funnel products pages for and higher funnel keywords to create new blog content towards. We made sure that all keywords matched their personas so they would bring in a highly qualified audience to the site.
Once the keyword research was complete we ran the appropriate SEO audits for each keyword we were focusing on (SERP Analysis, Competitor analysis) to determine exactly what we needed to do when creating the content to be competitive from an SEO standpoint.
We then created the content or made changes to existing content using our highly skilled content writing team!
Once the content was pushed live we began our off page SEO process of building backlinks to our target pages. This process helps Google (and other search engines) see our target pages as being not only relevant but authoritative which boosts rankings.
Over the time working together we were able to help grow the amount of keywords the site ranked for and organic traffic!
SEO,Content Marketing,Copywriting,Marketing Strategy
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Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.
Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest
Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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