Tuft and Needle wanted to gain a bigger online presence and drive more high funnel traffic to their site in order to increase overall conversions. They needed help making sure their site was crawlable and indexable by search engines, determining what keywords to target to drive the right audience to their site, running the SEO research and creating highly optimized content.

They also needed helping building authority to their site through off-page SEO and backlink acquisition.

We started our work together by running a technical SEO analysis of the site and cleaning up any issues that was preventing them from being indexed or crawled by search engines. This set the foundation of their SEO and made it so all the other efforts we were making would be able to work without any internal site issues (page status codes, broken links, rel=canonical issues, robots.txt file, etc.).

We then setup correct tracking of their site through Google Analytics to ensure that we were able to see the progress we were making and ran a complete Google Analytics and Search Console Audit of the site.

Next we ran keyword research to isolate the best keywords to optimize their existing low funnel products pages for and higher funnel keywords to create new blog content towards. We made sure that all keywords matched their personas so they would bring in a highly qualified audience to the site.

Once the keyword research was complete we ran the appropriate SEO audits for each keyword we were focusing on (SERP Analysis, Competitor analysis) to determine exactly what we needed to do when creating the content to be competitive from an SEO standpoint.

We then created the content or made changes to existing content using our highly skilled content writing team!

Once the content was pushed live we began our off page SEO process of building backlinks to our target pages. This process helps Google (and other search engines) see our target pages as being not only relevant but authoritative which boosts rankings.