Improved ROAS from .1X to over 3X within 90 days of optimization across multiple platforms.
expert
Improved ROAS from .1X to over 3X within 90 days of optimization across multiple platforms.
Paid Ads,Paid Ads,Branding,Google Shopping,Other,Web Development
Beauty
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This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.