0.17
CPM

The Challenge

Promoting brands in the snack and chocolate category. Creating and maintaining a consumer preference for the brand among the various options in the category

The Process

Finding the relevant platforms for the campaigns of the various brands, characterizing the audiences and optimizing the campaigns and creative messages

The Solution


Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Food & Drink

Results by the numbers

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0.1

CPO

Royal Canin

  • To re-define marketing strategy for France and CEE markets
  • Run brand awareness campaigns on programmatic channels
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  • Re-target users that performed some action on website and get more purchases.

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Belissimo is a cutting-edge hat brand based in the US that needed assistance growing its customer base and revenue as its main objective. These luxury hats are at a high price point so marketing to the correct consumer is crucial with a niche target market.

Paytient

Paytient needed several customer journeys written and produced in a short amount of time. There were over 150 emails that needed to be created, edited, built and tested in less than six months.

Cryptorays

This brand used CM commerce for their email communications. I reviewed their existing flows in CM and rebuilt their improved emails within Klaviyo.


The client didn't have a lot of confirmed assets so I was able to utilize resources from their site and reviews section.

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University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

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Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

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V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.