Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.

The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.

In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.

New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.

At Verizon, I held various roles that included Head of Multicultural marketing and Head of Sports Marketing. In these roles, I oversaw budgets as big as $50M and had teams of 22 and 10 direct reports.

SEO rebuild for this website to compete with international brands. Setup email triggers for document requests. Amazon sales.

Getting a consistent overall 3x ROAS across all campaigns. This product did not perform well with remarketing campaigns, so I had to figure out how to create profitable campaigns with cold audiences.