By managing every aspect of the client’s campaign from original ad creative to conversion optimization, we were able to profitably scale and drive their Facebook and Instagram advertising.


Additionally, this positively impacted results for the client’s other channels such as display retargeting.


↑ 300% New Customer ROAS

↑ 1140% Black Friday/ Cyber Monday ROAS

↑ 462% "Gifting" Campaign Targeting Women ROAS

Sheade M.

Mayple Vetted

expert

The Challenge

A men's casual apparel retailer aspired to profitably scale and drive their Facebook and Instagram advertising. Managing their paid social media campaigns in-house, they experienced diminishing returns and did not have the resources or experience to support continual creative development/testing, nor manage complex, multifaceted campaigns in a competitive channel.

The Process

We unified technology and sophisticated measurement to manage the client’s campaign in a data-driven, detailed fashion.


We boosted brand growth by uncovering target customers through “lookalike” modeling with advanced inclusion/exclusion layering and audience expansion strategies. Emerging ad units were implemented as they were released, ensuring the client was first to market for channel opportunities. Improved and redesigned creative increased CTR, Relevancy Scores, and conversion rates onsite.


The Solution

By managing every aspect of the client’s campaign from original ad creative to conversion optimization, we were able to profitably scale and drive their Facebook and Instagram advertising.


Additionally, this positively impacted results for the client’s other channels such as display retargeting.


↑ 300% New Customer ROAS

↑ 1140% Black Friday/ Cyber Monday ROAS

↑ 462% "Gifting" Campaign Targeting Women ROAS

Skills Used

Paid Ads,Paid Ads,Google Shopping,CRO,Marketing Strategy

Industry

Style & Fashion

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