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By managing every aspect of the client’s campaign from original ad creative to conversion optimization, we were able to profitably scale and drive their Facebook and Instagram advertising.
Additionally, this positively impacted results for the client’s other channels such as display retargeting.
↑ 300% New Customer ROAS
↑ 1140% Black Friday/ Cyber Monday ROAS
↑ 462% "Gifting" Campaign Targeting Women ROAS
A men's casual apparel retailer aspired to profitably scale and drive their Facebook and Instagram advertising. Managing their paid social media campaigns in-house, they experienced diminishing returns and did not have the resources or experience to support continual creative development/testing, nor manage complex, multifaceted campaigns in a competitive channel.
We unified technology and sophisticated measurement to manage the client’s campaign in a data-driven, detailed fashion.
We boosted brand growth by uncovering target customers through “lookalike” modeling with advanced inclusion/exclusion layering and audience expansion strategies. Emerging ad units were implemented as they were released, ensuring the client was first to market for channel opportunities. Improved and redesigned creative increased CTR, Relevancy Scores, and conversion rates onsite.
By managing every aspect of the client’s campaign from original ad creative to conversion optimization, we were able to profitably scale and drive their Facebook and Instagram advertising.
Additionally, this positively impacted results for the client’s other channels such as display retargeting.
↑ 300% New Customer ROAS
↑ 1140% Black Friday/ Cyber Monday ROAS
↑ 462% "Gifting" Campaign Targeting Women ROAS
Paid Ads,Paid Ads,Google Shopping,CRO,Marketing Strategy
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Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.
LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being. Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive
stronger sales.
As a B2B agency they need a boost in blogs and social presence to aid in their marketing. Biggest challenge was fully understanding their integration technology and interpreting that into language and visuals the general population and potential leads could understand .
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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