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By managing every aspect of the client’s campaign from original ad creative to conversion optimization, we were able to profitably scale and drive their Facebook and Instagram advertising.
Additionally, this positively impacted results for the client’s other channels such as display retargeting.
↑ 300% New Customer ROAS
↑ 1140% Black Friday/ Cyber Monday ROAS
↑ 462% "Gifting" Campaign Targeting Women ROAS
A men's casual apparel retailer aspired to profitably scale and drive their Facebook and Instagram advertising. Managing their paid social media campaigns in-house, they experienced diminishing returns and did not have the resources or experience to support continual creative development/testing, nor manage complex, multifaceted campaigns in a competitive channel.
We unified technology and sophisticated measurement to manage the client’s campaign in a data-driven, detailed fashion.
We boosted brand growth by uncovering target customers through “lookalike” modeling with advanced inclusion/exclusion layering and audience expansion strategies. Emerging ad units were implemented as they were released, ensuring the client was first to market for channel opportunities. Improved and redesigned creative increased CTR, Relevancy Scores, and conversion rates onsite.
By managing every aspect of the client’s campaign from original ad creative to conversion optimization, we were able to profitably scale and drive their Facebook and Instagram advertising.
Additionally, this positively impacted results for the client’s other channels such as display retargeting.
↑ 300% New Customer ROAS
↑ 1140% Black Friday/ Cyber Monday ROAS
↑ 462% "Gifting" Campaign Targeting Women ROAS
Paid Ads,Paid Ads,Google Shopping,CRO,Marketing Strategy
Style & Fashion
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Challenge: underutilized email marketing list
Challenge: lack of social media presence
This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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