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By managing every aspect of the client’s campaign from original ad creative to conversion optimization, we were able to profitably scale and drive their Facebook and Instagram advertising.
Additionally, this positively impacted results for the client’s other channels such as display retargeting.
↑ 300% New Customer ROAS
↑ 1140% Black Friday/ Cyber Monday ROAS
↑ 462% "Gifting" Campaign Targeting Women ROAS
expert
A men's casual apparel retailer aspired to profitably scale and drive their Facebook and Instagram advertising. Managing their paid social media campaigns in-house, they experienced diminishing returns and did not have the resources or experience to support continual creative development/testing, nor manage complex, multifaceted campaigns in a competitive channel.
We unified technology and sophisticated measurement to manage the client’s campaign in a data-driven, detailed fashion.
We boosted brand growth by uncovering target customers through “lookalike” modeling with advanced inclusion/exclusion layering and audience expansion strategies. Emerging ad units were implemented as they were released, ensuring the client was first to market for channel opportunities. Improved and redesigned creative increased CTR, Relevancy Scores, and conversion rates onsite.
By managing every aspect of the client’s campaign from original ad creative to conversion optimization, we were able to profitably scale and drive their Facebook and Instagram advertising.
Additionally, this positively impacted results for the client’s other channels such as display retargeting.
↑ 300% New Customer ROAS
↑ 1140% Black Friday/ Cyber Monday ROAS
↑ 462% "Gifting" Campaign Targeting Women ROAS
Paid Ads,Paid Ads,Google Shopping,CRO,Marketing Strategy
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
This brand was doing a lot of client acquisition through FB ads but didn’t have anything set up for the customer experience in the backend. They were leaving a lot of money on the table paying for customer acquisition but weren’t nurturing their leads and customers.
