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By managing every aspect of the client’s campaign from original ad creative to conversion optimization, we were able to profitably scale and drive their Facebook and Instagram advertising.
Additionally, this positively impacted results for the client’s other channels such as display retargeting.
↑ 300% New Customer ROAS
↑ 1140% Black Friday/ Cyber Monday ROAS
↑ 462% "Gifting" Campaign Targeting Women ROAS
A men's casual apparel retailer aspired to profitably scale and drive their Facebook and Instagram advertising. Managing their paid social media campaigns in-house, they experienced diminishing returns and did not have the resources or experience to support continual creative development/testing, nor manage complex, multifaceted campaigns in a competitive channel.
We unified technology and sophisticated measurement to manage the client’s campaign in a data-driven, detailed fashion.
We boosted brand growth by uncovering target customers through “lookalike” modeling with advanced inclusion/exclusion layering and audience expansion strategies. Emerging ad units were implemented as they were released, ensuring the client was first to market for channel opportunities. Improved and redesigned creative increased CTR, Relevancy Scores, and conversion rates onsite.
By managing every aspect of the client’s campaign from original ad creative to conversion optimization, we were able to profitably scale and drive their Facebook and Instagram advertising.
Additionally, this positively impacted results for the client’s other channels such as display retargeting.
↑ 300% New Customer ROAS
↑ 1140% Black Friday/ Cyber Monday ROAS
↑ 462% "Gifting" Campaign Targeting Women ROAS
Paid Ads,Paid Ads,Google Shopping,CRO,Marketing Strategy
Style & Fashion
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Social media Management
Social media Content
Keep existing customers and increase engagement.
Acquire new customers via social media posts, stories, and followings.
Target automotive enthusiasts who like similar pages.
SEO
Improve on page SEO, image Alt tags and meta tags.
Acquire backlinks and manage blog using keywords.
Remove duplicated content if there is any
Influencer reach out.
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
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