USA Sports Therapy Case Study

The Challenge

A physical therapy clinic located in South Florida who had the following challenges:

Reliant strictly on referrals with little to no success digitally
Looking to rapidly expand locations but cannot do it off of referrals only
Minimal SEO & Digital presence
Slow and clunky website
Many locations and services causing priority issues
Locally competitive industry
No previous digital efforts
Highly compliant industry

The Process

I am the Account Director for this project and manage and all facets of digital marketing and supervising the team on this project.

Our Focus and Process:

Organize all services by location while establishing goals and KPI's
Re build the website to enhance customer experience and SEO presence
Build short and long term SEO strategies
Establish a digital marketing strategy for new location openings
Ensure all advertising efforts reach Google compliance standards
Build a process between sales and lead registration
Automate contact and lead capture process
Establish Email workflow

The Solution

Users: Increase of 181.6%

Bounce Rate: Decrease of 42%

CPL Average: <$14.00

Expansion from 11 to 17 locations

Achieved first SEO results for 40+ keywords

Website

https://usasportstherapy.com

Skills Used

Paid Ads,Paid Ads,Branding,Web Development,Content Marketing,Copywriting,Branding,Email Marketing,Marketing Strategy,Marketing Strategy,Web Development,Web Development,Web Development,Branding,SEO,Other

Industry

Health & Wellness

Results by the numbers

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