Users: Increase of 181.6%
Bounce Rate: Decrease of 42%
CPL Average: <$14.00
Expansion from 11 to 17 locations
Achieved first SEO results for 40+ keywords
expert
A physical therapy clinic located in South Florida who had the following challenges:
I am the Account Director for this project and manage and all facets of digital marketing and supervising the team on this project.
Our Focus and Process:
Users: Increase of 181.6%
Bounce Rate: Decrease of 42%
CPL Average: <$14.00
Expansion from 11 to 17 locations
Achieved first SEO results for 40+ keywords
Paid Ads,Paid Ads,Branding,Web Development,Content Marketing,Copywriting,Branding,Email Marketing,Marketing Strategy,Marketing Strategy,Web Development,Web Development,Web Development,Branding,SEO,Other
Health & Wellness
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.