Raul Lince

Mayple Vetted

agency

The Challenge

The Process

The Solution

Skills Used

Web Development,Web Development

Industry

Health & Wellness

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American Eagle Outfitters

The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.

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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were

  • The client is a leader in the space which makes new customer acquisition strategies/expansion more difficult 
  • They had no great offers to use in their campaigns 
  • Sophisticated B2B audience
  • Brand loyalty to competitors in the market


The strategy

I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.


After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.


Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.





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High volume long tail keyword project with very unstructured website structure and difficulties in crawling, getting the pages ranked and winning customers for their local business directory.

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The main challenge with this account was that they have a high ticket offering with a long sales cycle. Their persona also is a very specific type of decision maker within bigger companies who are looking for onsite health services.