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Worked at the London agency for 5 years, successfully promoted to senior account manager due to performance, and worked with over 40 companies nationally and internationally.
Began as a junior account manager in a fast-paced London marketing agency and was tasked to head up PPC campaigns across the company.
Promoted to senior account manager specializing in Paid Media due to my top performance.
Worked with over 40 brands with media spends of up to six figures per year, successfully delivering and improving return on ad spend.
• Owning overall paid media account strategy, roadmaps, and management
• Client acquisition, management, and reporting and digital agency business development
• Mentorship of junior digital marketing executives
Commonly used tools and platforms include Google Ads (Search, Shopping, Display, Video), Microsoft Advertising, Paid Social (Facebook, Instagram, Twitter, LinkedIn, Snapchat), Google Data Studio, Amazon Advertising, Google Tag Manager, Google Analytics 4 and Ahrefs.
Worked at the London agency for 5 years, successfully promoted to senior account manager due to performance, and worked with over 40 companies nationally and internationally.
Paid Ads,Paid Ads,Paid Ads,Paid Ads
Professional Services
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Tech Checks is a check printing service that competes against high profile brands such as QuickBooks, Deluxe, and VistaPrint. Tech Checks needed a firm that can help them promote to their target audience their value and vastly superior processing times. Retaining customers was also a huge challenge, as many of their customers ordered one time from them and never returned to reorder.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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