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Worked at the London agency for 5 years, successfully promoted to senior account manager due to performance, and worked with over 40 companies nationally and internationally.
Began as a junior account manager in a fast-paced London marketing agency and was tasked to head up PPC campaigns across the company.
Promoted to senior account manager specializing in Paid Media due to my top performance.
Worked with over 40 brands with media spends of up to six figures per year, successfully delivering and improving return on ad spend.
• Owning overall paid media account strategy, roadmaps, and management
• Client acquisition, management, and reporting and digital agency business development
• Mentorship of junior digital marketing executives
Commonly used tools and platforms include Google Ads (Search, Shopping, Display, Video), Microsoft Advertising, Paid Social (Facebook, Instagram, Twitter, LinkedIn, Snapchat), Google Data Studio, Amazon Advertising, Google Tag Manager, Google Analytics 4 and Ahrefs.
Worked at the London agency for 5 years, successfully promoted to senior account manager due to performance, and worked with over 40 companies nationally and internationally.
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The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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