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Results of our marketing strategy;
The company is now raising its Series B round. It can see the clear benefit of increased awareness and its more professional online appearance with new doors opening to institutional investors.
Top highlights:
The company increased its exposure to 24 million impressions across target countries
Website traffic increased by up to 15 X with each campaign
CPLs were 73% lower than previous lead gen activities
Qualitative web stats such as Bounce Rate have improved by 15%
The client had just raised its Series A funding round and was looking to increase awareness for the company and its founder to lay the foundation for Series B. Both are completely unknown.
Being a relatively new company that wants to achieve its goals at high speed, the first thing we had to put in place was a long-term marketing strategy, as well as a foundation for the company's brand story and messaging.
With the fundamentals in place, we created different online events - one hosted by CNN's Richard Quest, and digital promotion campaigns to drive sign ups and grow the company's email database and lead generation.
In terms of channels this included managing the company's LinkedIn and Twitter pages organically, LinkedIn and Google ads, email marketing, as well as upgrading and revamping the company's website: https://www.venturousgroup.com/
Results of our marketing strategy;
The company is now raising its Series B round. It can see the clear benefit of increased awareness and its more professional online appearance with new doors opening to institutional investors.
Top highlights:
The company increased its exposure to 24 million impressions across target countries
Website traffic increased by up to 15 X with each campaign
CPLs were 73% lower than previous lead gen activities
Qualitative web stats such as Bounce Rate have improved by 15%
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
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