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Results of our marketing strategy;
The company is now raising its Series B round. It can see the clear benefit of increased awareness and its more professional online appearance with new doors opening to institutional investors.
Top highlights:
The company increased its exposure to 24 million impressions across target countries
Website traffic increased by up to 15 X with each campaign
CPLs were 73% lower than previous lead gen activities
Qualitative web stats such as Bounce Rate have improved by 15%
The client had just raised its Series A funding round and was looking to increase awareness for the company and its founder to lay the foundation for Series B. Both are completely unknown.
Being a relatively new company that wants to achieve its goals at high speed, the first thing we had to put in place was a long-term marketing strategy, as well as a foundation for the company's brand story and messaging.
With the fundamentals in place, we created different online events - one hosted by CNN's Richard Quest, and digital promotion campaigns to drive sign ups and grow the company's email database and lead generation.
In terms of channels this included managing the company's LinkedIn and Twitter pages organically, LinkedIn and Google ads, email marketing, as well as upgrading and revamping the company's website: https://www.venturousgroup.com/
Results of our marketing strategy;
The company is now raising its Series B round. It can see the clear benefit of increased awareness and its more professional online appearance with new doors opening to institutional investors.
Top highlights:
The company increased its exposure to 24 million impressions across target countries
Website traffic increased by up to 15 X with each campaign
CPLs were 73% lower than previous lead gen activities
Qualitative web stats such as Bounce Rate have improved by 15%
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