Results of our marketing strategy;


The company is now raising its Series B round. It can see the clear benefit of increased awareness and its more professional online appearance with new doors opening to institutional investors.


Top highlights:

The company increased its exposure to 24 million impressions across target countries

Website traffic increased by up to 15 X with each campaign

CPLs were 73% lower than previous lead gen activities

Qualitative web stats such as Bounce Rate have improved by 15%

0.73
CPL

The Emms

Mayple Vetted

agency

The Challenge

The client had just raised its Series A funding round and was looking to increase awareness for the company and its founder to lay the foundation for Series B. Both are completely unknown.

The Process

Being a relatively new company that wants to achieve its goals at high speed, the first thing we had to put in place was a long-term marketing strategy, as well as a foundation for the company's brand story and messaging.

With the fundamentals in place, we created different online events - one hosted by CNN's Richard Quest, and digital promotion campaigns to drive sign ups and grow the company's email database and lead generation.

In terms of channels this included managing the company's LinkedIn and Twitter pages organically, LinkedIn and Google ads, email marketing, as well as upgrading and revamping the company's website: https://www.venturousgroup.com/

The Solution

Results of our marketing strategy;


The company is now raising its Series B round. It can see the clear benefit of increased awareness and its more professional online appearance with new doors opening to institutional investors.


Top highlights:

The company increased its exposure to 24 million impressions across target countries

Website traffic increased by up to 15 X with each campaign

CPLs were 73% lower than previous lead gen activities

Qualitative web stats such as Bounce Rate have improved by 15%

Skills Used

Paid Ads,Branding,Marketing Strategy,Social Media Management,Web Development,Paid Ads

Industry

Finance

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