Results of our marketing strategy;
The company is now raising its Series B round. It can see the clear benefit of increased awareness and its more professional online appearance with new doors opening to institutional investors.
Top highlights:
The company increased its exposure to 24 million impressions across target countries
Website traffic increased by up to 15 X with each campaign
CPLs were 73% lower than previous lead gen activities
Qualitative web stats such as Bounce Rate have improved by 15%
The client had just raised its Series A funding round and was looking to increase awareness for the company and its founder to lay the foundation for Series B. Both are completely unknown.
Being a relatively new company that wants to achieve its goals at high speed, the first thing we had to put in place was a long-term marketing strategy, as well as a foundation for the company's brand story and messaging.
With the fundamentals in place, we created different online events - one hosted by CNN's Richard Quest, and digital promotion campaigns to drive sign ups and grow the company's email database and lead generation.
In terms of channels this included managing the company's LinkedIn and Twitter pages organically, LinkedIn and Google ads, email marketing, as well as upgrading and revamping the company's website: https://www.venturousgroup.com/
Results of our marketing strategy;
The company is now raising its Series B round. It can see the clear benefit of increased awareness and its more professional online appearance with new doors opening to institutional investors.
Top highlights:
The company increased its exposure to 24 million impressions across target countries
Website traffic increased by up to 15 X with each campaign
CPLs were 73% lower than previous lead gen activities
Qualitative web stats such as Bounce Rate have improved by 15%
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Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.
Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest
Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts
Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
The main challenge and barrier were to turn a powerful offline process into an almost entirely self-service one. After many studies, we have seen that the public is familiar with the old way of measuring and physically reaching the store. some say it's a breakthrough in the online medical e-com industry.
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