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Results of our marketing strategy;
The company is now raising its Series B round. It can see the clear benefit of increased awareness and its more professional online appearance with new doors opening to institutional investors.
Top highlights:
The company increased its exposure to 24 million impressions across target countries
Website traffic increased by up to 15 X with each campaign
CPLs were 73% lower than previous lead gen activities
Qualitative web stats such as Bounce Rate have improved by 15%
The client had just raised its Series A funding round and was looking to increase awareness for the company and its founder to lay the foundation for Series B. Both are completely unknown.
Being a relatively new company that wants to achieve its goals at high speed, the first thing we had to put in place was a long-term marketing strategy, as well as a foundation for the company's brand story and messaging.
With the fundamentals in place, we created different online events - one hosted by CNN's Richard Quest, and digital promotion campaigns to drive sign ups and grow the company's email database and lead generation.
In terms of channels this included managing the company's LinkedIn and Twitter pages organically, LinkedIn and Google ads, email marketing, as well as upgrading and revamping the company's website: https://www.venturousgroup.com/
Results of our marketing strategy;
The company is now raising its Series B round. It can see the clear benefit of increased awareness and its more professional online appearance with new doors opening to institutional investors.
Top highlights:
The company increased its exposure to 24 million impressions across target countries
Website traffic increased by up to 15 X with each campaign
CPLs were 73% lower than previous lead gen activities
Qualitative web stats such as Bounce Rate have improved by 15%
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the launch an opening of a high-end private club in a palace in Madrid prime real estate to an international audiences.
PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.
Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.
The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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