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The company is now raising its Series B round. It can see the clear benefit of increased awareness and its lead generation efforts by building its database.
Top highlights:
The company increased its exposure to 24 million impressions across target countries
Website traffic increased by up to 15 X with each campaign
CPLs were 73% lower than previous lead gen activities
The client had just raised its Series A funding round and was looking to increase awareness for the company and its founder to lay the foundation for Series B. Both are completely unknown.
Being a relatively new company that wants to achieve its goals at high speed, the first thing we had to put in place was a long-term marketing strategy, as well as a foundation for the company's brand story and messaging.
With the fundamentals in place, we created different online events - one hosted by CNN's Richard Quest, and digital promotion campaigns to drive sign ups and grow the company's email database and lead generation.
This included managing the company's LinkedIn and Twitter pages organically, as well as ads to increase the company awareness and drive lead generation by building the company's database.
A special focus in this project was also to build the personal brand of the founder. By creating a compelling social media approach for him, we helped him get his message in front of the right audience, which supported the company's overarching goals in terms of funding and growth.
In addition, our social media approach featured different thought leaders from organisations such as Fidelity, Alibaba, Arup etc. To make the events compelling, we had to build their profiles to drive more interest for the online events we were hosting - given Venturous was relatively unknown.
The company is now raising its Series B round. It can see the clear benefit of increased awareness and its lead generation efforts by building its database.
Top highlights:
The company increased its exposure to 24 million impressions across target countries
Website traffic increased by up to 15 X with each campaign
CPLs were 73% lower than previous lead gen activities
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