The company is now raising its Series B round. It can see the clear benefit of increased awareness and its lead generation efforts by building its database.


Top highlights:

The company increased its exposure to 24 million impressions across target countries

Website traffic increased by up to 15 X with each campaign

CPLs were 73% lower than previous lead gen activities

0.73
CPL

The Emms

Mayple Vetted

agency

The Challenge

The client had just raised its Series A funding round and was looking to increase awareness for the company and its founder to lay the foundation for Series B. Both are completely unknown.

The Process

Being a relatively new company that wants to achieve its goals at high speed, the first thing we had to put in place was a long-term marketing strategy, as well as a foundation for the company's brand story and messaging.


With the fundamentals in place, we created different online events - one hosted by CNN's Richard Quest, and digital promotion campaigns to drive sign ups and grow the company's email database and lead generation.


This included managing the company's LinkedIn and Twitter pages organically, as well as ads to increase the company awareness and drive lead generation by building the company's database.


A special focus in this project was also to build the personal brand of the founder. By creating a compelling social media approach for him, we helped him get his message in front of the right audience, which supported the company's overarching goals in terms of funding and growth.


In addition, our social media approach featured different thought leaders from organisations such as Fidelity, Alibaba, Arup etc. To make the events compelling, we had to build their profiles to drive more interest for the online events we were hosting - given Venturous was relatively unknown.

The Solution

The company is now raising its Series B round. It can see the clear benefit of increased awareness and its lead generation efforts by building its database.


Top highlights:

The company increased its exposure to 24 million impressions across target countries

Website traffic increased by up to 15 X with each campaign

CPLs were 73% lower than previous lead gen activities

Skills Used

Paid Ads,CMO,Branding,Content Marketing,Social Media Management,Marketing Strategy,Other,Copywriting

Industry

Finance

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Navantia

Create and AI assist with a human touch that can deliver enterprise-grade conversational AI for an extremely specific Industry, wind power in open waters. Use the AI assistance en congresses and exhibitions as a point of gathering and sharing delicate info with invitees.  

0.2

ROAS

Johnny Was

An Agency brought me on as a white label Media Buyer for https://www.johnnywas.com/. The brand is spending over $200k/month on Facebook ads I helped assist with Ads and Campaigns to help increase ROAS.

0.4

ROAS

K9 Katering

The challenge with this client was to achieve a 30% + improvement on the ROAS compared to the previous 6-12 months. With limited content and no budget for new creatives.

OnePitch

The wonderful folks at OnePitch wanted to harness the power of Long-Form Blog Content. They needed a punchy copywriter to help provide valuable, educational, engaging content.