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While at an agency, I worked on the strategy and execution for Vera Bradley’s e-commerce channel. Improved site architecture that led to addressing a number of on-page factors which improved PLP rankings while competing with Amazon, Target, and Nordstrom. We won multiple awards for a campaign that increased revenue by +400% YoY and increased brand awareness long-term. Proactively identified seasonal product trends to stay ahead for competitive events such as back to school, Mother’s Day and Black Friday.
SEO
Style & Fashion
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Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
Create a new website for Southampton FC and rebuilt their online store on Sitecore CMS
Working with a brand new email list and starting all email sequences and follow ups from scratch.
Create a campaign to highlight their impact on the recycling industry and create an awareness campaign for lead generation. The challenge was to illustrate the urgency of switching their belting technology that is more aligned with the recycling industry's goals.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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