While at an agency, I worked on the strategy and execution for Vera Bradley’s e-commerce channel. Improved site architecture that led to addressing a number of on-page factors which improved PLP rankings while competing with Amazon, Target, and Nordstrom. We won multiple awards for a campaign that increased revenue by +400% YoY and increased brand awareness long-term. Proactively identified seasonal product trends to stay ahead for competitive events such as back to school, Mother’s Day and Black Friday.
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:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.