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Scaled budgets from $40k to $150k in 4 months while remaining below CPA target
Versed was in the process of new product development launched with limited stock to gauge market fit.
pdp test
driving directly to product
We are a holistic growth agency and did planning across al of Versed media while directly managing Facebook, Instagram and google to drive growth.
Scaled budgets from $40k to $150k in 4 months while remaining below CPA target
Paid Ads,Google Shopping,Paid Ads,Marketing Strategy,Marketing Strategy
Beauty
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
This Pilates studio has 2 in-person locations that generated over 7-figures annually. We were hired to bring more people in the door, keep existing members longer, evaluate their website and software tools, and transition a portion of their revenue to an online business when COVID-19 hit.
They wanted to retain more customers and acquire new ones through social media
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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