Scaled budgets from $40k to $150k in 4 months while remaining below CPA target

The Challenge

Versed was in the process of new product development launched with limited stock to gauge market fit.



pdp test

driving directly to product


The Process

We are a holistic growth agency and did planning across al of Versed media while directly managing Facebook, Instagram and google to drive growth.


The Solution

Scaled budgets from $40k to $150k in 4 months while remaining below CPA target

Skills Used

Paid Ads,Google Shopping,Paid Ads,Marketing Strategy,Marketing Strategy

Industry

Beauty

Results by the numbers

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6

ROAS

Dessert Holdings

Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.

0 to 150k

Organic monthly impressions

Bellissimo Custom Hats

Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.


Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.


Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year. 


Key achievements: 

• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature

• 0 to 150k organic monthly impressions on Pinterest within 6 months

• 26k engaged Instagram followers

• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members

• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.

1.1

ROAS

Lost Bros Trading

This brand struggled to scale their revenue and advertising and didn’t have a framework for scalable growth.

1.2

CPL

Heniff Transportation

  • Extremely competitive job market 
  • Shortage of qualified truck drivers
  • Noncompetitive offer in the job marketplace 
  • Unique customer persona with a specific skill set

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In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

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