Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.

Crimson Wine Group was a brand that had zero foundation for digital marketing campaigns. There wasn't any historical data to go off of, requiring the marketing strategy to build from the ground up.

• To re-define marketing strategy for France and CEE markets
• Run brand awareness campaigns on programmatic channels
• Increase the reach to relevant audience and to use this data for future targeting campaigns
• Re-target users that performed some action on website and get more purchases.

Ghirardelli Chocolate Company wanted to generate awareness and interest in its Intense Dark chocolate products within its core local San Francisco market and nationally. The challenge was to drive consideration for its Intense Dark chocolate to increase sales.