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Within 3 months of new management of the campaigns, I improved ROAS by 350% setting a new baseline to be beat every quarter.
Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,
As the main strategist on the account I analyzed their search terms results as well as traffic and conversion metrics. I then updated their campaigns to have match types separated, brand targeted, and I shifted their targeting to target new sets of keywords, crazy socks, cool socks, novelty socks, type of keywords that are more aligned with what they are selling.
Within 3 months of new management of the campaigns, I improved ROAS by 350% setting a new baseline to be beat every quarter.
Google Shopping,Paid Ads,Paid Ads,CRO,Paid Ads
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The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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