Virgin Australia is Australia's second largest airline and had two main objectives.
I headed a team at SEO agency, Dejan SEO in Brisbane and we were lucky to have earnt the trust of Drew Ascough from Virgin Australia as he'd seen our team speak at conferences. However, a big challenge was that all on-site changes needed to go via a development queue at Virgin that had a major backlog due to an upcoming change to their flight booking system. The challenge therefore was convince others within the Virgin team of the potential value of our recommendations to allow them to be prioritised.
We started with a full technical audit of the site and found a number of issues such as:
Once the audit was done then we broke up recommendations into:
Note: Budget below related to monthly SEO retainer for agency (not paid search)
SEO
Travel & Leisure
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Longevity is rare in digital marketing. Our team is proud to have managed Weebly’s affiliate program continuously since 2012. At that time the program was underperforming and almost unknown.
After consulting with Weebly regarding their marketing goals, we guided them in network selection and launched a new program for Weebly on the trusted ShareASale network.
Although this brand is dedicated to German Shepherds, they had other items that dog owners could use for other breeds as well. We helped them bridge that gap.
They didn't have the best practices set in place in their Klaviyo account and we ensured the account was set up for optimal revenue, compliance, and deliverability.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.