Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Summary:
While working at VGW I oversaw an almost unheard-of large marketing budget. There are not many companies in the world that spend USD $4 Million+ in online digital marketing. The impact on the North American market was profound. VGW grew (and keep growing) their userbase and company size to be one of the biggest sweepstake companies in North American market. I can pride myself to say that I was definitely part of this growth.
Company Info:
VGW (Virtual Gaming Worlds, https://www.vgw.co/) was founded by Laurence Escalante in 2010 with the vision of creating a virtual world with focus on social gaming and entertainment.
VGW are the pioneers of Social Sweepstake Gaming and are disrupting both the Online Social Casino and Poker markets. Their innovative sweepstakes technology is the subject of patent-pending applications around the world.
Although VGW’s offices are in Sydney and Perth their product is only accessible in the North American market (United States & Canada).
My achievements and involvement:
I worked for VGW and I oversaw an approximate USD$4,000,000 marketing budget to drive a lower Cost of Acquiring a new Customer (CPA) for their two brands Chumba Casino & Global Poker which are two brands exclusively based in North America.
I used advanced digital strategies and tech tools to lower the CPA and I utilised my full breadth of knowledge and capabilities to do so.
I was working with tech tools such as Facebook, Sizmek, Google Ads, Google Analytics, Tableau & Marketo.
I was working very close with Facebook since most of the marketing spend was towards Facebook. I was working closely with the technical team at Facebook to improve the results as much as possible. We were having weekly meetings with Facebook and one of the key account managers we were dealing with was Karl McCarthy.
Some of the technical features I tried in the account to improve results were:
· A/B tests
· Split tests
o Creative Split Testing
o Audience Split Testing
o Attribution Split Testing
· Lift Studies
· Test & Learn
The whole purpose of all these tests is to take the guesswork out of the measurement. Since a 1% difference in results had a very big impact on the number of new sign-ups I had to be very careful with all the optimisations I did.
Some of the most successful tests involved which creative we would use.
One other tool which I was using to determine which strategy was the best performing was a tool named Tableu Software (https://www.tableau.com/). With Tableau I could access and modify very sophisticated reports and get the most valuable insights from the activity I was running.
All the activity and budget was exclusively in the North American markets. Due to the considerable budget and wide-ranging reach of the campaigns the impact of the campaigns I was running was immense.
· Total revenue from Chumba Casino increased from 2017 to 2018 with 82.81%
· Total revenue from Global Poker increased from 2017 to 2018 with 177.52%
Source* https://vgw.co/wp-content/uploads/2018/11/VGW_ANNUAL_REPORT_HR.pdf
Although I cannot take credit of the full increase in company revenue as shown above it shows that my advanced digital strategies to the campaigns had a great impact as I was responsible managing the full acquisitions marketing budget and results. VGW did no other offline/over the line marketing at the time.
Summary:
While working at VGW I oversaw an almost unheard-of large marketing budget. There are not many companies in the world that spend USD $4 Million+ in online digital marketing. The impact on the North American market was profound. VGW grew (and keep growing) their userbase and company size to be one of the biggest sweepstake companies in North American market. I can pride myself to say that I was definitely part of this growth.
Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Other,Marketing Strategy
Gaming
Put your e-mail in and we'll arrange a consultation call for you
Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.
The challenge, EFTI’s reputation is mostly known within the industry as a top level education center in Madrid, highly valued but mostly off-line. Over the years several small schools appeared in the digital context and captured the digital market quota leaving EFTI with low digital impact. The challenge was to position LIBREE’s digital platform as a new player in the online course sector and as a top player in the online visual art education.
The previous marketing agency was developing a ton of pages and providing blog assets, but after four years, they just couldn't deliver in developing actionable leads. So when taking over the customer, we had to rebuild the customer website, build out an email campaign and work on programs that make the phones ring.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
