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We have seen massive success with our current brand vitafive. Growing from $20k per month to $84k per month within 3 months. We also have cut costs on a number of other brands. As of now we have only had 1 client cancel due to running out of money (mismanagement of funds).
They were stuck at $20k/ month on Amazon and I scaled the account from $20k to $84k per month within 3 months. We worked on a number of different things including Amazon Ads, listing optimization, and launch plans for new products.
I work to improve the ACOS of wasted targeting spend, while at the same time scaling targets that are working well.
I start by being hyper focused and gradually expanding.
We have seen massive success with our current brand vitafive. Growing from $20k per month to $84k per month within 3 months. We also have cut costs on a number of other brands. As of now we have only had 1 client cancel due to running out of money (mismanagement of funds).
Paid Ads,Marketing Strategy
Health & Wellness
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Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
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