• Acquired 30k new users across US
  • Reduced CPI by approximately 30% across the two channels on iOS
  • Created a solid database for the client that they used for re-marketing purposes.
0.3
CPI

The Challenge

  • Wag launched their app in US and they wanted more users to use their app
  • Low brand awareness
  • High Cost per Install

The Process

  • Used soical-programmatic and ad networks to advertise the app to relevant users
  • Included "emotion" in the ad content which was completely missing
  • Used 1st party, 2nd part and 3rd party data to create and test new audience segments in US

The Solution

  • Acquired 30k new users across US
  • Reduced CPI by approximately 30% across the two channels on iOS
  • Created a solid database for the client that they used for re-marketing purposes.
Skills Used

Web Development,Marketing Strategy,Marketing Strategy,Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.35

ROAS

Pioneer Air

The customer had seen a significant drop in customers and sales. We needed to maximize his ROI during the peak season. 

9.34

ROAS

Aritmetik

The client has multiple stores in Canada and wanted to start selling entirely online.

3

ROAS

Fillyboo

The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.


Their ROAS was stuck at around 50% (0.5 : 1).


Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.