• Acquired 30k new users across US
  • Reduced CPI by approximately 30% across the two channels on iOS
  • Created a solid database for the client that they used for re-marketing purposes.
0.3
CPI

The Challenge

  • Wag launched their app in US and they wanted more users to use their app
  • Low brand awareness
  • High Cost per Install

The Process

  • Used soical-programmatic and ad networks to advertise the app to relevant users
  • Included "emotion" in the ad content which was completely missing
  • Used 1st party, 2nd part and 3rd party data to create and test new audience segments in US

The Solution

  • Acquired 30k new users across US
  • Reduced CPI by approximately 30% across the two channels on iOS
  • Created a solid database for the client that they used for re-marketing purposes.
Skills Used

Web Development,Marketing Strategy,Marketing Strategy,Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Zbiotics

Zbiotics needed help increasing their AOV with their products.

0.28

CPO

The Coaches Site

  • Drive awareness and traffic to content/website
  • Increase membership subscriptions
  • Reduce membership churn

0.4

ROAS

K9 Katering

The challenge with this client was to achieve a 30% + improvement on the ROAS compared to the previous 6-12 months. With limited content and no budget for new creatives.

2

ROAS

Halo Headbands

We have a fantastic product, how do we make it more well known?

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.