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Wag!
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  • Acquired 30k new users across US
  • Reduced CPI by approximately 30% across the two channels on iOS
  • Created a solid database for the client that they used for re-marketing purposes.
0.3
CPI

Shreyas S.

Mayple Vetted

expert

The Challenge

  • Wag launched their app in US and they wanted more users to use their app
  • Low brand awareness
  • High Cost per Install

The Process

  • Used soical-programmatic and ad networks to advertise the app to relevant users
  • Included "emotion" in the ad content which was completely missing
  • Used 1st party, 2nd part and 3rd party data to create and test new audience segments in US

The Solution

  • Acquired 30k new users across US
  • Reduced CPI by approximately 30% across the two channels on iOS
  • Created a solid database for the client that they used for re-marketing purposes.
Website
https://wagwalking.com
Skills Used

Web Development,Marketing Strategy,Marketing Strategy,Paid Ads

Industry

Technology

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