It's a newly launched service for a very small niche, ran entirely solo. The biggest difficulty is how to maintain the service relevant, so that it will gather a big enough volume of customers, while also staying true to the purpose of the product.

Company Description

MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available. 

Challenge

One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.

We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.

Innovet was selling well on Amazon, but their in-house team didn’t have the time to give Amazon PPC ads what it deserves. So, they wanted to try hiring an expert to take over PPC to see if there are opportunities to grow sales. I ended up doubling their sales!

Migrated website to a new CMS (WooCommerce).

Needed SEO structure set-out which tied into Google ads and paid search.

The biggest challenge was mapping out the way people search and creating landing pages to match search intent.