BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.

Create a campaign to highlight their impact on the recycling industry and create an awareness campaign for lead generation. The challenge was to illustrate the urgency of switching their belting technology that is more aligned with the recycling industry's goals.

We started a practice from scratch, and didn't have many insurance contracts. I built a high converting website, wrote sales scripting to close prospects (and much more).

Each campaign has its own challenges, but that is what makes it so fun! Figuring out which creators will optimize each campaigns return. The main challenge is to ensure both parties understand what they need!