• Developing a holistic growth plan that took all paid channels into consideration and balancing with organic channels
• Driving a net positive ROAS on Facebook and finding success with non-dynamic ad formats
• Scaling Google search

Idan Foods has never ran any social advertising, so they had no idea how much it will cost per lead or if it will be worth their marketing dollars.

HOW AN E-COMMERCE STORE GENERATED 1,553 PURCHASES IN UNDER 3 MONTHS WITH A 683.47% RETURN ON AD SPEND

GROWING A SOCIAL COMMUNITY IN A NICHE MARKET

An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.

COMPANY OVERVIEW

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.

INTRODUCTION

Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.

SOLUTION

Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.

The COVID-19 situation led to new restrictions on movement in Israel, so potential BMW customers were unable to visit the BMW showrooms and try out the new car models or take a test drive.