With an avg price point between $30 & $40, Ghostek's ad campaigns were yielding less than a 2x ROAS, way too little for a growing company that needs the cash flow.

Aarke had SEO and advertising challenges that required someone experienced to help them gain market share against their competitor, Sodastream.

Aarke sells at a much higher price point than Soda stream and I had to help portray Aarke as a luxury brand compared to the competitors.

Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.

Client lists homes and condos for sale in the Chicago area real estate market with Facebook Ads. Wanted to generate better qualified leads at a lower Cost Per Lead which ranged from $25 - $30 per lead.