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Revenue growth 30% YoY, website conversion went from 2.4% to 3.7%, AOV grew by $15 YoY.
W3ll People were a well-established retail brand selling their products via stores like Ulta, Whole Foods etc.
One of the challenges was to expand beyond their audience group 35-50 into the 18-30 age group while being profitable.
At the end of the campaigns, the company was acquired by Elf Cosmetics.
Revenue growth 30% YoY, website conversion went from 2.4% to 3.7%, AOV grew by $15 YoY.
Paid Ads,Paid Ads,Web Development,Paid Ads,Content Marketing,Marketing Strategy,SEO
Beauty
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Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
We digitize the online marketing & sales and warehouse management operations of the largest The largest weekly healthy subscription food delivery service in Spain
They needed a vendor to produce some of their infomercials in Clothing and Beauty categories
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