
Revenue growth 30% YoY, website conversion went from 2.4% to 3.7%, AOV grew by $15 YoY.
W3ll People were a well-established retail brand selling their products via stores like Ulta, Whole Foods etc.
One of the challenges was to expand beyond their audience group 35-50 into the 18-30 age group while being profitable.
At the end of the campaigns, the company was acquired by Elf Cosmetics.
Revenue growth 30% YoY, website conversion went from 2.4% to 3.7%, AOV grew by $15 YoY.
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
Talent Hack is building a platform for fitness professionals to give the tools to succeed in their online business. They started off as a job board. I met them a year ago and audited their account and found a lot of issues and subsequently took over as their part time growth lead from an agency and turned performance around with 2 weeks.

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In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.