Revenue growth 30% YoY, website conversion went from 2.4% to 3.7%, AOV grew by $15 YoY. 


Yael Z.

Mayple Vetted


The Challenge

W3ll People were a well-established retail brand selling their products via stores like Ulta, Whole Foods etc.

One of the challenges was to expand beyond their audience group 35-50 into the 18-30 age group while being profitable.

At the end of the campaigns, the company was acquired by Elf Cosmetics.

The Process

  • Increased & segmented digital stamp across social, sem & programmatic products. 
  • Segmented landing pages in accordance to persona's demo > matched creative (omnichannel)with landing pages for brand continuity. 
  • Created a full-funnel approach with segmented retargeting and segmented remarketing (FB/IG, Snapchat) using both static ads and dynamic product sets for upsell and cross-sell 

The Solution

Revenue growth 30% YoY, website conversion went from 2.4% to 3.7%, AOV grew by $15 YoY. 

Skills Used

Paid Ads,Paid Ads,Web Development,Paid Ads,Content Marketing,Marketing Strategy,SEO



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