Revenue growth 30% YoY, website conversion went from 2.4% to 3.7%, AOV grew by $15 YoY.
expert
W3ll People were a well-established retail brand selling their products via stores like Ulta, Whole Foods etc.
One of the challenges was to expand beyond their audience group 35-50 into the 18-30 age group while being profitable.
At the end of the campaigns, the company was acquired by Elf Cosmetics.
Revenue growth 30% YoY, website conversion went from 2.4% to 3.7%, AOV grew by $15 YoY.
Paid Ads,Paid Ads,Web Development,Paid Ads,Content Marketing,Marketing Strategy,SEO
Beauty
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.
