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Revenue growth 30% YoY, website conversion went from 2.4% to 3.7%, AOV grew by $15 YoY.
W3ll People were a well-established retail brand selling their products via stores like Ulta, Whole Foods etc.
One of the challenges was to expand beyond their audience group 35-50 into the 18-30 age group while being profitable.
At the end of the campaigns, the company was acquired by Elf Cosmetics.
Revenue growth 30% YoY, website conversion went from 2.4% to 3.7%, AOV grew by $15 YoY.
Paid Ads,Paid Ads,Web Development,Paid Ads,Content Marketing,Marketing Strategy,SEO
Beauty
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