Thousands of new paying subscribers.

Christopher Maroney-Petitt

Mayple Vetted

agency

The Challenge

Wild Alaskan Comapny needed to design an email marketing strategy to convert leads into paying subscribers. This strategy needed to remain as fresh as possible even with their limited product catalog.

The Process

Offer creation, a/b testing, and result analysis were the main drivers in this strategy. Testing different segments, different offers, and the appropriate send frequency was key in maximizing the number of paying subscribers.

The Solution

Thousands of new paying subscribers.

Skills Used

Email Marketing

Industry

Food & Drink

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Vaughtons

Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter.  Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.

 

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