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Wild Island are producers of award winning natural oils, vinegars and dressings, hand made in small batches at their Isle of Wight H.Q.
They were looking to grow and expand their B2C and B2B customer base as well as strengthen their brand identity and add more of a story to their brand image. There was no real marketing strategy in place.
I was initially asked to do some writing for them but as they were impressed and became aware of my other skills the scope has continued to increase.
This project is still in the early stages but I've already created some example social media posts which became their best performing content to date, attracted new B2B clients through Instagram, new orders through email marketing, rewritten key pieces of website content and created an overall marketing strategy to be implemented shortly. Facebook advertising will commence soon.
Copywriting,Content Marketing,Email Marketing,Marketing Strategy,Other,Paid Ads
Food & Drink
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.
We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience.
We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.
Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth.
