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Wild Island are producers of award winning natural oils, vinegars and dressings, hand made in small batches at their Isle of Wight H.Q.
They were looking to grow and expand their B2C and B2B customer base as well as strengthen their brand identity and add more of a story to their brand image. There was no real marketing strategy in place.
I was initially asked to do some writing for them but as they were impressed and became aware of my other skills the scope has continued to increase.
This project is still in the early stages but I've already created some example social media posts which became their best performing content to date, attracted new B2B clients through Instagram, new orders through email marketing, rewritten key pieces of website content and created an overall marketing strategy to be implemented shortly. Facebook advertising will commence soon.
Copywriting,Content Marketing,Email Marketing,Marketing Strategy,Other,Paid Ads
Food & Drink
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Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.
Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.
Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year.
Key achievements:
• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature
• 0 to 150k organic monthly impressions on Pinterest within 6 months
• 26k engaged Instagram followers
• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members
• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.
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