Wolford is an  Austrian textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories.

Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.

1. Tested five client-defined segments
2. Targeted female audience representing 3 age groups (24-34, 35-44, 45-54) as well as retargeting and lookalike audience.
3. Audience channels used - fashion, women’s clothing, haute couture, clothes &accessories etc.
4. 2 weeks after the launch of the campaign the advertiser requested to exclude the least effective segments (age group 35-44 and lookalike audience). The remaining budget was allocated to other segments capable of meeting KPIs.