• Delivered 7 Million Impressions
  • Achieved Bounce Rate - 39 % (Avg bounce rate of website was 58%)

The Challenge

Wolford is an  Austrian textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories.

Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.

The Process

  1. Tested five client-defined segments
  2. Targeted female audience representing 3 age groups (24-34, 35-44, 45-54) as well as retargeting and lookalike audience.
  3. Audience channels used - fashion, women’s clothing, haute couture, clothes &accessories etc.
  4. 2 weeks after the launch of the campaign the advertiser requested to exclude the least effective segments (age group 35-44 and lookalike audience). The remaining budget was allocated to other segments capable of meeting KPIs.

The Solution

  • Delivered 7 Million Impressions
  • Achieved Bounce Rate - 39 % (Avg bounce rate of website was 58%)
Skills Used

Web Development,Paid Ads,Marketing Strategy

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Well Told Health

  • Aggressively expand market share and scale growth
  • Support retail growth of key retailers & key hyper targeted audiences

0.2

ROAS

Barton Bands

They have a very extense catalogue with very different price ranges and brands

iKippahs

iKippahs brand is a DTC premium fashion brand with a small finite audience.

They had a small budget to get ROI positive.

Lots of competition in the space.


1

ROAS

Fuller Brush

Fuller Brush had trouble getting a positive ROAS from their marketing efforts.

Marketing wasn't efficient due to tracking issues and the website kept crashing.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.