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In the first two months of managing their Google Ads account the client had ROAS of 729% and increased their ad budget.
The conversion (sales) tracking in Google Ads was not working, so the client was unable to track the account's performance and as a result was not sure how to increase their sales and profit. Because they could not track performance, they had paused many of their ads and were missing a lot of potential orders.
First, I was able to get access to the client's Google Analytics account and I was able to get conversion tracking working again and see which ads and keywords had worked in the past before the conversion tracking stopped working.
Next, I updated and enabled some of the ads and keywords that had been paused and increased bids to ensure their ads were at the top of page one a majority of the time.
Once the client saw immediate results and was pleased they increased the monthly budget.
In the first two months of managing their Google Ads account the client had ROAS of 729% and increased their ad budget.
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Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.
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This innovative cakery opened a Shopify to drive custom cake orders and cakes in a jar couriered nationwide as dessert or given as a great surprise gift!
The client tried to run Facebook and Google ads themselves to promote their store and drive online orders. They soon realised they didn't know what they were doing - nor had the time to learn and experiment.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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