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In the first two months of managing their Google Ads account the client had ROAS of 729% and increased their ad budget.
The conversion (sales) tracking in Google Ads was not working, so the client was unable to track the account's performance and as a result was not sure how to increase their sales and profit. Because they could not track performance, they had paused many of their ads and were missing a lot of potential orders.
First, I was able to get access to the client's Google Analytics account and I was able to get conversion tracking working again and see which ads and keywords had worked in the past before the conversion tracking stopped working.
Next, I updated and enabled some of the ads and keywords that had been paused and increased bids to ensure their ads were at the top of page one a majority of the time.
Once the client saw immediate results and was pleased they increased the monthly budget.
In the first two months of managing their Google Ads account the client had ROAS of 729% and increased their ad budget.
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The client launched his brand on Amazon, and it became a best seller with over 1,000+ reviews. He was running Amazon PPC Ads himself, but it became a hassle and a worry to check in on it every day with his busy life.
Also, he wasn’t sure if he was doing everything that needed to be done. He was afraid that by doing it himself he could be wasting $1,000’s per month in adspend. So he decided to outsource to an expert.
This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.
Develop website and implement tracking to measure performance
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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