In the first two months of managing their Google Ads account the client had ROAS of 729% and increased their ad budget.
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The conversion (sales) tracking in Google Ads was not working, so the client was unable to track the account's performance and as a result was not sure how to increase their sales and profit. Because they could not track performance, they had paused many of their ads and were missing a lot of potential orders.
First, I was able to get access to the client's Google Analytics account and I was able to get conversion tracking working again and see which ads and keywords had worked in the past before the conversion tracking stopped working.
Next, I updated and enabled some of the ads and keywords that had been paused and increased bids to ensure their ads were at the top of page one a majority of the time.
Once the client saw immediate results and was pleased they increased the monthly budget.
In the first two months of managing their Google Ads account the client had ROAS of 729% and increased their ad budget.
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Through my video production company, I developed digital content for Adidas directed a very targeted niche: Sports for women, focused on Soccer & Tennis. As part of Adidas global awareness campaign, I worked with the brand creating digital content at its main new product releases in the region and covered the main sponsored sporting events in LATAM, USA & Europe: FIFA World Cup, UEFA Champions League Finals, Concacaf Gold Cup, Copa America LATAM, as well as performed interviews with sports personalities.