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In the first two months of managing their Google Ads account the client had ROAS of 729% and increased their ad budget.
The conversion (sales) tracking in Google Ads was not working, so the client was unable to track the account's performance and as a result was not sure how to increase their sales and profit. Because they could not track performance, they had paused many of their ads and were missing a lot of potential orders.
First, I was able to get access to the client's Google Analytics account and I was able to get conversion tracking working again and see which ads and keywords had worked in the past before the conversion tracking stopped working.
Next, I updated and enabled some of the ads and keywords that had been paused and increased bids to ensure their ads were at the top of page one a majority of the time.
Once the client saw immediate results and was pleased they increased the monthly budget.
In the first two months of managing their Google Ads account the client had ROAS of 729% and increased their ad budget.
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The client, an e-learning company dedicated to training medical professionals in critical life support, had seen its organic traffic decline significantly over several years, and wanted to rebuild the channel as a key part of their business going forward. Conversion Media was engaged to develop and execute a new content marketing plan that could make them competitive in organic search again.
They needed a vendor to produce some of their infomercials in Clothing and Beauty categories
The Physio Loft started has a small, one person clinic with dreams of expanding into a vibrant clinic employing multiple therapists. The clinic is located in Downtown Toronto where there are 2 large chains of clinics dominating the industry. It had been challenging for The Physio Loft, as a small clinic to grow their cliental in the industry.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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