
YouTube CPC was 29% more efficient than their search CPC. Working on including YouTube Discovery ads within their Google mix due to the efficiency of YouTube. Will be including results for those as well. We're working on getting their conversion elements adjusted once the client returns from vacation.
The client requested to have a YouTube presence to complement their search media for a senior assisted living facility in Irvine, CA. Facilitate tours of the facility with seniors interested in an assisted living complex.
I immediately used conversion-based YouTube buys to boost leads in Irvine, as search was already being used.
YouTube CPC was 29% more efficient than their search CPC. Working on including YouTube Discovery ads within their Google mix due to the efficiency of YouTube. Will be including results for those as well. We're working on getting their conversion elements adjusted once the client returns from vacation.
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Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.
In Q4 of 2020 we put together a series of placements with Barstool Sports on behalf of C4 Energy. The rate card for those particular placements promised slightly more than 750k views.
By working on nailing the audience alignment the campaign went immediately viral soaring past 9.5 Million views. A huge win coming into the competitive Black Friday weekend.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.