YouTube CPC was 29% more efficient than their search CPC. Working on including YouTube Discovery ads within their Google mix due to the efficiency of YouTube. Will be including results for those as well. We're working on getting their conversion elements adjusted once the client returns from vacation.
The client requested to have a YouTube presence to complement their search media for a senior assisted living facility in Irvine, CA. Facilitate tours of the facility with seniors interested in an assisted living complex.
I immediately used conversion-based YouTube buys to boost leads in Irvine, as search was already being used.
YouTube CPC was 29% more efficient than their search CPC. Working on including YouTube Discovery ads within their Google mix due to the efficiency of YouTube. Will be including results for those as well. We're working on getting their conversion elements adjusted once the client returns from vacation.
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.