YouTube CPC was 29% more efficient than their search CPC. Working on including YouTube Discovery ads within their Google mix due to the efficiency of YouTube. Will be including results for those as well. We're working on getting their conversion elements adjusted once the client returns from vacation.
The client requested to have a YouTube presence to complement their search media for a senior assisted living facility in Irvine, CA. Facilitate tours of the facility with seniors interested in an assisted living complex.
I immediately used conversion-based YouTube buys to boost leads in Irvine, as search was already being used.
YouTube CPC was 29% more efficient than their search CPC. Working on including YouTube Discovery ads within their Google mix due to the efficiency of YouTube. Will be including results for those as well. We're working on getting their conversion elements adjusted once the client returns from vacation.
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Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.
Samsung operated in a highly competitive market for mobile phones. In Asia, there was always stiff competition with Chinese phone makers, and of course, Apple. For their flagship phones, it was necessary to stand out from the competition, with unique and highly visible formats in a cluttered, highly competitive environment, but it was even more important to approach the campaigns with a strong conquest approach.
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Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.