YouTube CPC was 29% more efficient than their search CPC. Working on including YouTube Discovery ads within their Google mix due to the efficiency of YouTube. Will be including results for those as well. We're working on getting their conversion elements adjusted once the client returns from vacation.

0.29
CPL

The Challenge

The client requested to have a YouTube presence to complement their search media for a senior assisted living facility in Irvine, CA. Facilitate tours of the facility with seniors interested in an assisted living complex.

The Process

I immediately used conversion-based YouTube buys to boost leads in Irvine, as search was already being used.

The Solution

YouTube CPC was 29% more efficient than their search CPC. Working on including YouTube Discovery ads within their Google mix due to the efficiency of YouTube. Will be including results for those as well. We're working on getting their conversion elements adjusted once the client returns from vacation.

Skills Used

Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

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