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YouTube CPC was 29% more efficient than their search CPC. Working on including YouTube Discovery ads within their Google mix due to the efficiency of YouTube. Will be including results for those as well. We're working on getting their conversion elements adjusted once the client returns from vacation.
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The client requested to have a YouTube presence to complement their search media for a senior assisted living facility in Irvine, CA. Facilitate tours of the facility with seniors interested in an assisted living complex.
I immediately used conversion-based YouTube buys to boost leads in Irvine, as search was already being used.
YouTube CPC was 29% more efficient than their search CPC. Working on including YouTube Discovery ads within their Google mix due to the efficiency of YouTube. Will be including results for those as well. We're working on getting their conversion elements adjusted once the client returns from vacation.
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GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.
We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.
