
Key results:
When I first met with Woowoo, they were looking for a digital marketing partner to help accelerate them to the next level.
Over an 18 month period, I helped take the brand forward leaps and bounds via social media, ads and email. Supporting them through developing their brand, and launching new products.
Key results:
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Other,Copywriting,Content Marketing,Email Marketing,Social Media Management
Beauty
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Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team.
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The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.
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In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.