Key results:
expert
When I first met with Woowoo, they were looking for a digital marketing partner to help accelerate them to the next level.
Over an 18 month period, I helped take the brand forward leaps and bounds via social media, ads and email. Supporting them through developing their brand, and launching new products.
Key results:
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Other,Copywriting,Content Marketing,Email Marketing,Social Media Management
Beauty
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Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
Meta search that was disrupting the industry by offering special deals and global reach partnerships.
Momondo had received a $30M investment to scale up their business globally.
They had defined target growth goals for specific markets where opportunity had been identified.
Launched different products to the market such as flight search, hotel search, car rental and packages.
They also launched an app and a newsletter as a way to reengage with the audience.