expert
The goal was to scale them more than their current agency.
Helped them scale over 7x by implementing a prospecting and retention strategy. I simplified their campaigns but expand into more "niches" within their product that helped them grow. I also created multiple email flows and SMS flows.
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Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.