The goal was to scale them more than their current agency.
Helped them scale over 7x by implementing a prospecting and retention strategy. I simplified their campaigns but expand into more "niches" within their product that helped them grow. I also created multiple email flows and SMS flows.
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Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.